Visual effects stories
Behind DeepMind & Darren Aronofsky's AI-led short film slate
Last month
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genai
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ai
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ai ethics & governance
Google DeepMind teams with Darren Aronofsky's Primordial Soup to produce three AI-driven short films, starting with ANCESTRA, On This Day...1776.
Google Photos adds AI editing tools for Australians
Wed, 28th Jan 2026
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surveillance
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genai
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data privacy
Google Photos is rolling out AI-powered editing in Australia, letting Android users transform images simply by typing or speaking prompts.
Adobe expands Firefly Foundry AI with major film deals
Fri, 23rd Jan 2026
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martech
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physical security
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digital entertainment
Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.
Adobe boosts AI video tools & unveils USD $10m fund
Wed, 21st Jan 2026
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martech
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digital entertainment
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rpa
Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.
Adobe partners with Runway to power pro AI video tools
Fri, 19th Dec 2025
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saas
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martech
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genai
Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.
Adobe adds Firefly video tools & unlimited AI use
Wed, 17th Dec 2025
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martech
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digital entertainment
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rpa
Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.
Adobe adds dedicated YouTube Shorts tools to Premiere
Sat, 13th Dec 2025
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martech
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digital entertainment
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genai
Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.
Explainer: Should Big Tech own Hollywood?
Tue, 9th Dec 2025
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physical security
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digital entertainment
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genai
Netflix's USD $72 billion bid for Warner Bros raises a stark question: is Hollywood's future in the hands of Silicon Valley's algorithms?.
Wētā FX & AWS unite to develop AI tools for VFX artists
Fri, 5th Dec 2025
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hyperscale
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ai
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ai models
Wētā FX and AWS collaborate to develop AI tools that enhance VFX artists' creativity and cut production time on complex visual effects projects.
Autodesk expands free access to pro software for 150m global learners
Thu, 20th Nov 2025
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edutech
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ai
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visual effects
Autodesk now offers free professional software to over 150 million students worldwide, boosting skills in design, engineering, and AI to tackle talent shortages.
Autodesk unveils AI-driven updates for design, construction & media
Wed, 17th Sep 2025
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digital twins
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genai
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ai
Autodesk launches AI-powered updates across design, manufacturing, construction, and media, enhancing collaboration and productivity with new cloud tools.
Adobe launches collaborative AI film project to empower creators
Fri, 1st Aug 2025
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martech
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ai
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visual effects
Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.
Moonvalley launches first fully licensed AI model for filmmakers
Wed, 9th Jul 2025
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rpa
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genai
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ai
Toronto company releases Marey, an AI video model offering filmmakers precise creative control and licensed content for professional film production.
Movavi study finds global users embrace AI & creative filters
Fri, 30th May 2025
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e-learning
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digital entertainment
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ai
Movavi's study of 70 million users reveals a global embrace of AI and creative filters in video editing, with extensive experimentation beyond basic cuts.
Adobe celebrates 35 years of Photoshop with new series
Thu, 20th Feb 2025
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martech
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ai
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visual effects
Adobe is celebrating 35 years of Photoshop with a new series featuring industry professionals, reflecting on its revolutionary impact since 1990.
Cloudinary launches 3D platform to boost eCommerce sales
Fri, 14th Feb 2025
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cx
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martech
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e-commerce
Cloudinary has launched Cloudinary 3D, a new platform designed to help eCommerce brands enhance product presentation through immersive 3D and AR experiences.
Blackmagic Cloud storage now half price at USD $15/terabyte
Thu, 28th Nov 2024
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storage
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uc
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hyperscale
Blackmagic Design has halved the price of its Cloud storage to USD $15 per terabyte, enhancing accessibility for global post-production workflows.
Iceotope unveils precision liquid-cooled server 'KUL AI'
Mon, 18th Nov 2024
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edge computing
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ai
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clean technologies
Iceotope has launched KUL AI, a precision liquid-cooled server aimed at enhancing AI capabilities while cutting energy use by up to 40%.
Blackmagic Design tech powers summer blockbusters' post-production
Thu, 10th Oct 2024
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digital entertainment
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visual effects
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film production
Blackmagic Design's technologies were key in the production of summer blockbusters, including 'Alien: Romulus' and 'Ghostbusters: Frozen Empire'.
Adobe wins two Engineering, Science & Technology Emmy Awards
Wed, 4th Sep 2024
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martech
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visual effects
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adobe
Adobe has won two Engineering, Science and Technology Emmy Awards, recognising its innovative tools like Premiere Pro and Substance 3D Painter in the television industry.