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Taboola research shows demand for agentic AI tools
Artificial Intelligence

Taboola research shows demand for agentic AI tools

Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.

By Sean Mitchell • 4 min read • Last month
Taboola launches Realise+ with agentic AI for advertisers
Marketing Technologies

Taboola launches Realise+ with agentic AI for advertisers

Advertisers could shift more performance budgets to the open web as Taboola adds real-time budget allocation and AI campaign tools.

By Joseph Gabriel Lagonsin • 5 min read • Sat, 25th Apr 2026
Protegrity hires 10-plus AI & data protection experts
Data Protection

Protegrity hires 10-plus AI & data protection experts

The appointments come as businesses shift AI from trials to daily operations, putting far greater pressure on data privacy and security teams.

By Sofiah Nichole Salivio • 4 min read • Wed, 22nd Apr 2026
New Relic names Wendi Sturgis to board for AI expertise
Software-as-a-Service

New Relic names Wendi Sturgis to board for AI expertise

Boards across software are seeking directors with AI and governance expertise as New Relic adds Wendi Sturgis to oversee its next phase of growth.

By Sean Mitchell • 3 min read • Fri, 27th Mar 2026
DMARCeye launches globally with AI-guided DMARC tools
Cloud Security

DMARCeye launches globally with AI-guided DMARC tools

DMARCeye debuts worldwide with AI-guided DMARC enforcement tools, aiming to help non-specialist teams turn monitoring into full protection.

By Sean Mitchell • 4 min read • Wed, 4th Mar 2026
Study finds 28,000 fake domains mimic top websites
Malware

Study finds 28,000 fake domains mimic top websites

Study finds over 28,000 fake domains mimicking top global sites, exposing users to rising phishing, malware and industrial-scale squatting.

By Shannon Williams • 4 min read • Wed, 11th Feb 2026
AI transforms cold email into a high-precision channel
Digital Transformation

AI transforms cold email into a high-precision channel

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

By Sofiah Nichole Salivio • 4 min read • Thu, 5th Feb 2026
Yahoo rolls out Agentic AI tools across global DSP
Marketing Technologies

Yahoo rolls out Agentic AI tools across global DSP

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

By Mark Tarre • 5 min read • Thu, 8th Jan 2026
Mattel & Tubi launch shoppable TV ads with QR code tech
Marketing Technologies

Mattel & Tubi launch shoppable TV ads with QR code tech

Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.

By Sean Mitchell • 3 min read • Wed, 4th Jun 2025
Most high-traffic email domains still vulnerable to phishing
Phishing

Most high-traffic email domains still vulnerable to phishing

New research reveals 92% of the world's top email domains remain vulnerable to phishing due to inadequate DMARC enforcement, exposing businesses globally.

By Shannon Williams • 4 min read • Fri, 30th May 2025
Yahoo unveils Conversion API to boost ad tracking accuracy
Marketing Technologies

Yahoo unveils Conversion API to boost ad tracking accuracy

Yahoo DSP has unveiled Yahoo CAPI, a Conversion API that unifies online and offline ad tracking, boosting campaign insights and attribution by up to 50%.

By Sean Mitchell • 3 min read • Fri, 2nd May 2025
Yahoo appoints Josh Line as new Chief Marketing Officer
Customer Experience

Yahoo appoints Josh Line as new Chief Marketing Officer

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

By Melvin Hipolito • 2 min read • Tue, 1st Apr 2025
Taboola extends decade-long ad partnership with Microsoft
Marketing Technologies

Taboola extends decade-long ad partnership with Microsoft

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

By Sean Mitchell • 2 min read • Wed, 19th Mar 2025
Australian study reveals mistrust in digital advertising
EduTech

Australian study reveals mistrust in digital advertising

New research from Yahoo and Magna highlights a significant misunderstanding among Australians about their data rights, complicating trust in digital advertising.

By Catherine Knowles • 3 min read • Thu, 27th Feb 2025
Taboola launches Realize platform to boost ad performance
Marketing Technologies

Taboola launches Realize platform to boost ad performance

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

By Sean Mitchell • 4 min read • Thu, 27th Feb 2025
Email security gaps leave Asia Pacific firms vulnerable
Phishing

Email security gaps leave Asia Pacific firms vulnerable

Research by Proofpoint reveals only 12% of Asia Pacific firms use essential email authentication, exposing them to a surge in phishing attacks.

By Sean Mitchell • 3 min read • Fri, 21st Feb 2025

Stories from Other Regions

Yahoo stories

HMRC hit by GBP £47 million phishing scam affecting 100,000
Data Protection

HMRC hit by GBP £47 million phishing scam affecting 100,000

HMRC has lost GBP £47 million in a phishing scam affecting 100,000 taxpayers, exposing vulnerabilities in government cybersecurity protocols.

By Shannon Williams • 3 min read • Fri, 6th Jun 2025
Julia Burton Brown named UK head as Taboola unveils Realize
Marketing Technologies

Julia Burton Brown named UK head as Taboola unveils Realize

Taboola names Julia Burton Brown UK Country Manager as it expands beyond native ads with new Realize platform to boost measurable advertising performance.

By Melvin Hipolito • 2 min read • Wed, 23rd Apr 2025