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Bigdatr adds connected TV ad monitoring in Australia
Marketing Technologies

Bigdatr adds connected TV ad monitoring in Australia

Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.

By Sean Mitchell • 4 min read • This month

Global Stories

YouTube stories

Kolsquare links influencer data to ChatGPT & Gemini
Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • Last week
Australian workers embrace AI, but hide it at work
Generative AI

Australian workers embrace AI, but hide it at work

Most Australian employees using AI say it lifts productivity, but many still hide that use from bosses as workplace rules lag behind adoption.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Yahoo Boys, a persistent menace and one of the longest running online crime cultures
Email Security

Yahoo Boys, a persistent menace and one of the longest running online crime cultures

Yahoo Boys have evolved from email fraud into an AI-enabled cybercrime subculture, using deepfakes, sextortion and social media to target victims worldwide.

By Laura Kankaala • 8 min read • This month
Google named Gartner Leader for Looker analytics again
Data governance

Google named Gartner Leader for Looker analytics again

The ranking bolsters Looker as Google pushes AI-driven analytics, with buyers weighing governance and trusted data more heavily than dashboards.

By Mark Tarre • 4 min read • This month
Adblock for YouTube extension flagged for security risk
Cybersecurity

Adblock for YouTube extension flagged for security risk

More than 11 million users could have been exposed if a server-side change had turned the Chrome add-on into a vehicle for code execution.

By Sofiah Nichole Salivio • 4 min read • Last month
Bitdefender launches RealCheck app to spot deepfakes
Data Protection

Bitdefender launches RealCheck app to spot deepfakes

Growing deepfake scams are pushing consumers towards paid verification tools, as Bitdefender's app checks videos for manipulation and malicious intent.

By Sean Mitchell • 4 min read • Last month
Hands-on review: GoPro MISSION 1 series
YouTube

Hands-on review: GoPro MISSION 1 series

Creators who need stronger low-light video and more flexible workflows may find GoPro's Mission 1 range a far better fit than older Hero models.

By Sean Mitchell • 7 min read • Last month
Trust gap grows in influencer marketing, Kolsquare finds
YouTube

Trust gap grows in influencer marketing, Kolsquare finds

Young consumers are far more likely than marketers to punish value clashes, exposing a trust blind spot as influencer spending grows across Europe.

By Sofiah Nichole Salivio • 3 min read • Last month
DoubleVerify adds YouTube Audio Ads suitability reporting
Marketing Technologies

DoubleVerify adds YouTube Audio Ads suitability reporting

Advertisers can now check whether YouTube Audio Ads appear alongside suitable content, as DoubleVerify extends post-bid measurement into streaming audio.

By Sofiah Nichole Salivio • 4 min read • Last month
Older consumers drive sustainability ad performance
Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • Last month
IAS expands YouTube Audio Ads brand safety measurement
Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Last month

Stories from Other Regions

YouTube stories

UK social media ban forces youth influencer rethink
YouTube

UK social media ban forces youth influencer rethink

Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.

By Sofiah Nichole Salivio • 5 min read • Last week
Google launches YouTube shopping tools in Southeast Asia
Artificial Intelligence

Google launches YouTube shopping tools in Southeast Asia

Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.

By Regine Laguilles • 4 min read • Last week
NZ workers slow to adopt AI, but many hide how much they use it - report
Digital Transformation

NZ workers slow to adopt AI, but many hide how much they use it - report

More than a third of New Zealand workers feel guilty about using AI, as businesses lag peers in adopting it, a report says.

By RNZ • 4 min read • Last week
UK business owners turn to social media for tax advice
Digital Transformation

UK business owners turn to social media for tax advice

More than a third of UK business decision-makers now use social media for tax guidance, risking errors that can inflate bills or cashflow.

By Sean Mitchell • 3 min read • Last month
MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • Last month