Cricut partners with Indigenous artists to support NAIDOC Week

Cricut has announced a partnership with three Indigenous artists to release a series of Indigenous designs on its Design Space app in celebration of NAIDOC Week.

The collaboration features artwork from Kyralee Shields, a Dharug woman, Leah Cummins, a Narlung woman on Quandamooka Country, and Caitlin Trindall, a Gomeroi woman on Dharawal Country. Their designs are now available for use by the global Cricut community, with all proceeds from the sale of these designs donated to Indigenous charities chosen by the artists, including Children's Ground and the Indigenous Literacy Foundation (ILF).

Celebrating NAIDOC Week

This initiative is taking place ahead of NAIDOC Week, which will be observed between 6 and 13 July 2025. The aim is to honour and share the cultural heritage, symbolism, and storytelling traditions of Indigenous communities through digital art, reaching users in Australia and around the world.

"NAIDOC Week is a powerful time to celebrate First Nations culture - a time to listen, reflect, and have meaningful conversations with mob. This year's theme deeply resonates with me. It's about honouring those who came before us, respecting our Elders, and recognising our role in passing culture on to the next generation. Through this theme, I am reminded of the legacy I want to leave for my son - how I'm paving the way for him to stay connected to his culture and community. As an artist, I see it as a call to action - to keep sharing cultural knowledge through my art and the workshops I run within my community. Platforms like Cricut become a space for visibility, storytelling, and truth-telling sparking conversations and keeping culture strong for generations to come."

This was how Caitlin Trindall, one of the participating artists, described the importance of this year's NAIDOC Week theme and the collaboration with Cricut.

Artistic perspectives

Kyralee Shields emphasised the value of digital platforms in supporting Aboriginal art, saying, "Showcasing Indigenous art on platforms like Cricut helps amplify local voices and share cultural stories in accessible and creative ways. It's a way to honour tradition while embracing modern tools to keep culture alive and evolving. It also promotes understanding and respect by bringing Indigenous perspectives into everyday spaces, helping bridge communities through shared appreciation and learning."

Leah Cummins discussed her perspective on community and identity in her design work. "It's about identifying people and acknowledging the many different cultures in First Nations People. We are all sovereign nations on this land and have our own unique identities, but when we come together, we are one community."

Charity support

Proceeds from the NAIDOC Week Artist designs will support the Children's Ground organisation, which implements long-term strategies for justice, culture, and opportunity among First Nations youth, and the Indigenous Literacy Foundation, which works with remote Aboriginal and Torres Strait Islander communities to provide literacy resources, books, and support for community storytelling in local languages.

Cricut has also announced that it will match the donations from design sales in June and July 2025. This commitment will further support the selected charities and the communities they serve.

Discussing her choice of charity, Caitlin Trindall said, "I chose the Indigenous Literacy Foundation because I believe every child deserves access to education, no matter where they live. ILF provides tools and resources that support literacy in remote communities, and I especially love that their programs empower communities to write and illustrate their own stories in First Languages. It's incredibly meaningful to support an organisation that helps our languages and cultural practices thrive."

Digital creativity and community

The artwork is distributed through the Cricut Contributing Artist Program, which welcomes designers to upload and sell original designs to over eight million Cricut community members worldwide. The initiative forms part of Cricut's broader drive to foster diversity and encourage cultural representation through its platform. Artwork from Contributing Artist Program participants is included with Cricut Access subscriptions or available for individual purchase to other members.

Nicola Dow-Smith, ANZ Region Director at Cricut, said, "Cricut is honoured to be able to support and celebrate Indigenous artists this NAIDOC Week. It's incredible to be able to showcase talented artists like Kyralee, Leah, and Caitlin through the Contributing Artist Program, and work together to share their digital designs with our community to make. It is a way for us to do our part to honour and respect First Nations traditions and culture and keep indigenous storytelling alive for the next generation. We hope this partnership will encourage greater recognition and representation within the Cricut community for Aboriginal culture and designs, furthering Cricut's commitment to creativity, community, and celebrating diversity."

NAIDOC Week, held annually in July, is an opportunity for all Australians to engage with and celebrate the culture, history, and achievements of Aboriginal and Torres Strait Islander peoples. The 2025 theme, 'The Next Generation: Strength, Vision & Legacy', is reflected in the aims and design focus of the newly launched collection.