HP unveils AI-powered range for work & gaming at CES 2025

HP has unveiled a portfolio of AI-powered products designed to enhance the future of work and play at CES 2025.

The new range aims to provide professionals with advanced tools through next-generation AI PCs targeted at professionals, gamers, and creatives alike. The HP EliteBook Ultra G1i, a business notebook featuring immersive AI capabilities, will be available later this year. Additionally, the HP ZBook Ultra G1a 14 and HP Z2 Mini G1a are set to offer unprecedented power in mobile and mini workstation categories when they become available in March and June 2025, respectively.

Freelancers and creators are set to benefit from new productivity-enhancing tools like the HP OmniStudio X and HP OmniDesk PCs, equipped with Intel Core Ultra processors and integrated AI. These devices aim to boost creativity and multitasking efficiency.

For gamers, the focus is on optimising performance with technology that offers personalisation. HP introduced the OMEN Max 16 Laptop, claiming it as their most powerful gaming laptop, with an AI-driven one-click performance optimisation tool. The OMEN AI adjusts device performance and thermals automatically, promising uninterrupted gameplay.

Josephine Tan, Senior Vice President and General Manager of Gaming Personal Systems, commented, "Today's gamers are not just players; we are the innovators and leaders of tomorrow's workforce. As someone who recognises the incredible potential within our gaming community, I'm committed to supporting your journey both in and out of the game."

Tan says, "In our latest announcements focusing on the future of play and work, we've shared exciting updates across various fronts, including some major innovations in gaming. I'm thrilled to introduce even more gear designed to enhance your gaming experience. [...] We're not just creating innovations; we're shaping the future of play."

The gaming line-up also includes new OMEN displays featuring refresh rates of up to 280Hz and devices such as the OMEN 16 Laptop and OMEN 16L Desktop, designed to deliver enhanced gaming experiences.

HP's advancements extend to their AI desktops with the launch of the HP OmniStudio X All-in-One Next-Gen AI PC, aimed at freelancers seeking an efficient and focused work environment. The HP OmniDesk Slim Desktop PCs and HP OmniDesk Desktop PCs showcase a compact and sustainable form factor.

Pricing and availability have been detailed for these new offerings. The OMEN MAX 16 Gaming Laptop will be on sale in April with a starting price of AUD $4,999 in Australia and NZD $3,999 in New Zealand. Meanwhile, the OMEN 16L Gaming Desktop, scheduled for release later this month, starts at AUD $1,999.

Other forthcoming products include the refreshed OMEN 35L and 45L Gaming Desktops and different models of the OMEN 27 G2, 27q G2, and 34c G2 Gaming Monitors, slated for availability between March and April 2025.

These latest offerings illustrate HP's commitment to both professional and gaming sectors, with AI technology playing a central role in advancing user experience and productivity.