MOVA Tech debuts innovative smart cleaning appliances in Australia

MOVA Tech has launched a range of smart cleaning appliances in Australia, introducing three products aimed at various household needs through national retailers.

The new rollout brings the X4 Pro Wet & Dry Vacuum Cleaner, the Z50 Ultra Wet and Dry Robot Vacuum & Mop, and the P50 Pro Ultra Wet and Dry Robotic Vacuum to Australian consumers, with the X4 Pro available exclusively at JB Hi-Fi during May and June. The trio will be sold across other major retailers, including Harvey Norman and The Good Guys, later in the month.

The company aims to accommodate different cleaning preferences and home environments by providing products with dedicated features. The X4 Pro Wet & Dry Vacuum Cleaner is designed for thorough home cleaning, featuring 80°C hot water floor cleaning and 20,000Pa suction power to handle stubborn stains. Its 100°C self-cleaning capability is intended to dissolve grease and grime from the brush, and the machine's flexible movement is built to reach all corners of the home. The X4 Pro's base station design removes the need for manual lifting or tilting, supporting both charging and ease of use.

The Z50 Ultra Wet and Dry Robot Vacuum & Mop integrates AI dirt and obstacle sensing, with mop rolls that clean themselves with fresh water while in operation. The device adapts its cleaning automatically, lifting its mop pads to avoid cross-contamination between surfaces. Supported by a peak suction power of 19,000Pa and an 18N scrubbing force, the Z50's D-shaped track-type roller mop operates alongside real-time mop cloth fluffing and 36°C Thermostatic HydroSync Mopping, intended to maintain cleanliness and prevent transfer of dirt. Its dual-edge cleaning system attempts to address even the most inaccessible corners of the home.

The P50 Pro Ultra Wet and Dry Robotic Vacuum focuses on convenience for busy households, offering 19,000Pa of suction power, multi-surface adaptability, and the ability to remove dust, dirt, pet hair, and fine debris from multiple floor types. Its FlexReach technology extends mop pads outward to access narrow gaps and corners, while CleanLift technology ensures mop pads are lifted on carpet to avoid cross-contamination. The self-cleaning dock handles tasks such as mop washing with 75°C hot water, 45°C drying, automatic dust disposal for up to 75 days, and water refilling. Smart obstacle avoidance and app-based controls are included for users seeking hands-free operation.

MOVA Tech's entry into the Australian market follows recognition at CES 2025, where the X4 Pro Wet and Dry Vacuum Cleaner was awarded the House Digest CES Innovation Award and the Twice 2025 Picks Award for its cleaning performance and technology. The global debut received attention for flooring innovations, including Hot Water Mopping and precision SpotHead Spray Cleaning.

President of MOVA Global Business, Romeo Luo, stated, "Our entry into the Australian market represents a thrilling and transformative moment in MOVA's journey to revolutionise everyday living through innovation."

He added, "These two next-generation products reflect our commitment to delivering smarter, more intuitive home cleaning solutions that truly enhance the way people live. This launch marks just the beginning of our mission to introduce a wave of cutting-edge, innovative products to Australian homes."

The new range is aimed at addressing the needs of a broad customer base, from pet owners and technology enthusiasts to individuals seeking more efficient cleaning solutions for their busy lifestyles. MOVA Tech has stated its intent to continue expanding its product range in the Australian market as part of its broader global strategy.