Webull Australia cuts fees to zero across key markets

Webull Australia has removed trading commission fees on US, Hong Kong and China A-Share trades, extending its zero-commission model across several international markets within a single app.

Under the revised pricing, investors on the platform no longer pay brokerage on those trades. Earlier fee cuts had already reduced commissions to zero on US and Australian exchange-traded funds, and the latest move completes Webull's shift to zero-commission trading across what it describes as key asset classes.

Previously, US share trades were charged at 0.025% of trade value, with a minimum fee of $1, before falling to $0. Hong Kong and China A-Share trades were each priced at 0.0003 times trade value, with a minimum fee of $15, and have now also dropped to $0.

The pricing change comes as competition among digital brokers continues to centre on fees, market access and mobile trading. In Australia, low-cost trading has spread more slowly than in some overseas markets, where app-based brokers have pushed commissions down more aggressively.

Webull said its structure allows it to lower fees by relying on scale and international expansion rather than higher brokerage charges. The company operates through Webull Corporation, which is listed on Nasdaq under the ticker BULL.

Its Australian business offers access to CHESS-sponsored Australian equities and ETFs, US equities and ETFs, Hong Kong equities, China A-Shares, US options and cryptocurrencies. US markets are also available 24 hours a day, five days a week, according to the company.

Webull has positioned the latest cut as part of a broader shift in how retail investors can access multiple overseas markets without needing separate platforms. In Australia, investors have typically had to balance market coverage against brokerage costs, particularly when trading outside domestic shares.

"We've set a new benchmark for trading fees in Australia," said Rob Talevski, chief executive officer of Webull Australia.

He said the pricing overhaul reflected a wider reset in the company's approach to brokerage. "This is a fundamental change to how we price trades on the platform, made possible by the scale and global infrastructure of our Nasdaq-listed parent company," Talevski said.

Market Access

Investors can now trade ASX and US ETFs, US equities, Hong Kong-listed stocks and China A-Shares on the same platform without commission charges, according to Webull. That is significant because access to mainland Chinese equities has often been more limited for Australian retail investors than access to US stocks.

By combining those markets into one mobile-led offering, Webull is targeting customers seeking overseas diversification without fixed dealing costs on each transaction. That model can be especially relevant for smaller investors, for whom minimum brokerage charges can take a larger bite out of returns.

Webull also says it is the only major Australian platform offering $0 commission across US, Hong Kong and China A-Share markets from a single app. It also describes itself as one of the country's lowest-cost platforms for international share trading.

Those claims come in a local broking market still split between incumbent firms, which have long relied on brokerage revenue, and newer app-based entrants seeking scale. Fee compression has become a central battleground, especially as investors compare platforms not only on execution costs but also on product range and ease of use.

Industry Shift

The move reflects a pattern already established in other markets where technology-focused brokers hold larger market share, according to the company. Australia has moved more slowly, partly because newer firms have faced funding constraints while established brokers have preserved older earnings models.

Talevski said the latest change is intended to remove the need for customers to choose between market access and lower fees. "The client journey used to be about picking a market they want to trade, then finding the platform that supports it. Now investors don't have to make that trade-off," he said.

He outlined the pricing model now in place. "ASX and US ETFs, US equities, Hong Kong-listed stocks, China A-Shares - they're all on the Webull platform, and they're all now zero commission. We're bringing the US trading culture of 'zero commission trading' to Australia. And we're the first ones to do it so extensively," Talevski said.

Webull Australia also said it has won the WeMoney 2026 Award for Best Low-Cost Broker.