Adidas stories

Rithum rolls out SupplyExplorer as retailers face pressure to widen assortments and cut supplier sourcing delays.

Sunbeam, adidas and Canon have unveiled Mother's Day picks from an electric blanket to a camera, with prices from AUD $139 to AUD $1,399.

Rithum brings in former Realtor.com executive Mausam Bhatt to steer product strategy as it ramps up AI-led tools and automation across its platform.

Laser network pioneer Transcelestial lands in Fast Company's 2026 Asia-Pacific top four, joining the World's Most Innovative list.

Cloudinary unveils AI-driven image moderation to enforce brand visual guidelines at scale, auto-flagging off-brand logos, colours and quality.

Empathix launches EMMY, a voice-led AI job search assistant for New Zealand and Australia that swaps job boards for conversational hiring.

Commerce software group Rithum hires Gregory Banning as CRO and elevates Caitlin Hauser to CFO as it revamps its senior leadership team.

Practical DevSecOps unveils a hands-on Certified Security Champion course to embed security advocates inside software development teams.

Rithum links its commerce platform to Stripe's Agentic Commerce Suite, enabling AI agents to handle product discovery and payments end-to-end.

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

Qualtrics appoints AI veterans and pledges USD $500 million to advance purpose-built AI for transforming customer and employee experience management.

Cloudinary surpasses three million developer users, launching a Creators Community to boost learning and collaboration in visual digital content worldwide.

Specialist Sports has boosted efficiency by automating its warehouse and order management using Microsoft Dynamics 365, BPA Platform, and AutoStore robotics.

Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.

Retailers worldwide face mounting cyber attacks, with experts urging stronger security and supply chain oversight after breaches at Adidas, Victoria's Secret and Cartier.

Adidas has suffered a data breach via a third-party provider, exposing customer information and highlighting rising cyber risks in retail supply chains.

Adidas has unveiled its first physical shoe range, featuring 1,200 pairs of limited-edition Ultraboost 5s, in a collaborative leap with STEPN GO.

Adidas is launching its first physical shoe collection linked to its NFT series with STEPN GO, featuring 1,200 limited-edition Ultraboost 5 running shoes.

Rithum has appointed Suzin Wold as Chief Marketing Officer and Mike Vantusko as Chief Financial Officer to strengthen its leadership team.

Digital Balance has partnered with Insider to enhance customer engagement via advanced personalisation, reflecting a growing trend highlighted in recent McKinsey research.