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Adobe adds AI video tools to Premiere & After Effects
Software-as-a-Service

Adobe adds AI video tools to Premiere & After Effects

Editors can now generate clips, sound and music inside Premiere as Adobe extends AI features across its video suite, including After Effects.

By Sean Mitchell • 4 min read • This month
Adobe brings 70 tools into Slack for workplace use
Software-as-a-Service

Adobe brings 70 tools into Slack for workplace use

Adobe has launched a Slack app that lets teams use more than 70 creative and productivity tools without leaving workplace conversations.

By Joseph Gabriel Lagonsin • 3 min read • This month
Adobe expands Photoshop with beta AI assisted editor
Generative AI

Adobe expands Photoshop with beta AI assisted editor

Photoshop users will be able to edit images more precisely as Adobe adds prompt-based tools that preserve layers, masks and brand assets.

By Sean Mitchell • 4 min read • Last month
Adobe expands Firefly with new audio creation tools
Generative AI

Adobe expands Firefly with new audio creation tools

Creators can now generate licensed music, voiceovers and sound effects in Firefly, as Adobe seeks to keep more production inside one workflow.

By Sean Mitchell • 4 min read • Last month
Marketers turn to AI as personalisation revolution arrives
Customer Experience

Marketers turn to AI as personalisation revolution arrives

Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.

By David Shilovsky • 5 min read • Mon, 29th Jun 2026
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Thu, 18th Jun 2026
Adobe, Disney build AI design models for theme park work
Digital twins

Adobe, Disney build AI design models for theme park work

Custom models trained on Disney assets should let Imagineers turn sketches into 3D prototypes sooner, reducing design time and brand risk.

By Sean Mitchell • 4 min read • Wed, 17th Jun 2026
LifeShip & SPhotonix send memory crystal into deep space
Digital preservation

LifeShip & SPhotonix send memory crystal into deep space

Preserving humanity's records for billions of years, the quartz crystal will ride AstroForge's DeepSpace-2 mission beyond lunar orbit in 2026.

By Sofiah Nichole Salivio • 4 min read • Wed, 3rd Jun 2026
Firefly links moving media inventory to VIOOH platform
Firefly Studios

Firefly links moving media inventory to VIOOH platform

Advertisers can now buy Firefly’s moving fleet and car-top screens through programmatic out-of-home systems used for static inventory.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026
Explainer: How Adobe is building agentic marketing
Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026
Adobe unveils seven AI marketing workflow prototypes
DevOps

Adobe unveils seven AI marketing workflow prototypes

The prototypes aim to cut weeks of manual campaign work by automating content, testing and personalisation across Adobe's marketing tools.

By Sean Mitchell • 4 min read • Thu, 23rd Apr 2026
Adobe names winners of 2026 Experience Maker Awards
Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Wed, 22nd Apr 2026
Adobe adds brand intelligence to GenStudio marketing tools
Enterprise Content Management

Adobe adds brand intelligence to GenStudio marketing tools

Marketers could gain tighter oversight as Adobe ties AI agents to brand guidelines, approvals and performance data across GenStudio.

By Sean Mitchell • 4 min read • Tue, 21st Apr 2026
Adobe just rewrote the rules of graphic design
Storage

Adobe just rewrote the rules of graphic design

Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.

By Sean Mitchell • 4 min read • Thu, 16th Apr 2026
Adobe unveils Firefly AI assistant to streamline creative workflows
Software-as-a-Service

Adobe unveils Firefly AI assistant to streamline creative workflows

The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
Adobe launches Firefly AI Assistant for creative apps
Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
Adobe adds custom models to Firefly in public beta
Software-as-a-Service

Adobe adds custom models to Firefly in public beta

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Mar 2026

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