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Adobe adds conversational AI tools to Photoshop, Firefly
Marketing Technologies

Adobe adds conversational AI tools to Photoshop, Firefly

Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 11th Mar 2026
Adobe adds Quick Cut AI to streamline Firefly editing
Marketing Technologies

Adobe adds Quick Cut AI to streamline Firefly editing

Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Feb 2026
Adobe offers unlimited Firefly AI generations to users
Marketing Technologies

Adobe offers unlimited Firefly AI generations to users

Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.

By Mark Tarre • 4 min read • Wed, 4th Feb 2026
Cognizant & Adobe deepen AI pact on content at scale
Digital Transformation

Cognizant & Adobe deepen AI pact on content at scale

Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.

By Sofiah Nichole Salivio • 4 min read • Sat, 31st Jan 2026
Adobe expands Firefly Foundry AI with major film deals
Marketing Technologies

Adobe expands Firefly Foundry AI with major film deals

Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 23rd Jan 2026
Adobe boosts AI video tools & unveils USD $10m fund
Marketing Technologies

Adobe boosts AI video tools & unveils USD $10m fund

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

By Sean Mitchell • 4 min read • Wed, 21st Jan 2026
Adobe partners with Runway to power pro AI video tools
Software-as-a-Service

Adobe partners with Runway to power pro AI video tools

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

By Sean Mitchell • 4 min read • Fri, 19th Dec 2025
Adobe adds Firefly video tools & unlimited AI use
Marketing Technologies

Adobe adds Firefly video tools & unlimited AI use

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Adobe brings Photoshop, Express & Acrobat into ChatGPT
Data Protection

Adobe brings Photoshop, Express & Acrobat into ChatGPT

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

By Sean Mitchell • 5 min read • Sat, 13th Dec 2025
Real Madrid partners with Adobe to enhance fan content using AI
Marketing Technologies

Real Madrid partners with Adobe to enhance fan content using AI

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025
Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop
Marketing Technologies

Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop

Adobe integrates Google's Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Adobe's Chief Legal Officer on ethics & trust in the generative AI era
Marketing Technologies

Adobe's Chief Legal Officer on ethics & trust in the generative AI era

Adobe's Chief Legal Officer highlights ethics, transparency and government engagement as key to trust in the evolving generative AI landscape.

By Sean Mitchell • 5 min read • Tue, 11th Nov 2025
Adobe deepens AI strategy with hybrid models & agentic tools
Marketing Technologies

Adobe deepens AI strategy with hybrid models & agentic tools

Adobe strengthens its AI strategy by blending proprietary and partner models with hybrid agentic tools to enhance creative workflows and platforms.

By Sean Mitchell • 5 min read • Fri, 7th Nov 2025
Exclusive: The future of creative agencies as platforms
Digital Transformation

Exclusive: The future of creative agencies as platforms

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
Exclusive: Adobe's Firefly is to reshape creative pipelines
Marketing Technologies

Exclusive: Adobe's Firefly is to reshape creative pipelines

Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

By Sean Mitchell • 5 min read • Thu, 30th Oct 2025
Adobe brings conversational AI Assistant to Express for creators
Marketing Technologies

Adobe brings conversational AI Assistant to Express for creators

Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025

Stories from Other Regions

Adobe Firefly stories

Adobe offers free AI creative tools to students in India
EduTech

Adobe offers free AI creative tools to students in India

Adobe will give millions of students across India free access to AI-powered Photoshop, Firefly and Acrobat via 15,000 schools and 500 colleges.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 20th Feb 2026