CMO Stories

Australian Stories

CMO stories

Prophet grows 309% as brands rehearse ad decisions

Marketers are under pressure to prove returns sooner, driving demand for tools that test ad spending before budgets are committed.

By Sean Mitchell • 4 min read • Yesterday

Marketing Technologies

Prophet appoints Rishad Tobaccowala for US expansion

Its US push gains senior marketing firepower as the Melbourne-based firm seeks to win finance teams wary of wasted ad spend.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Global Stories

CMO stories

Network Security

Portnox tops one million devices as bookings jump 52%

Rising demand for access-security tools lifted bookings 52% in the second quarter as the company crossed one million managed devices.

By Sofiah Nichole Salivio • 4 min read • Yesterday

Software-as-a-Service

Amperity's CMO reveals how continuous decisioning fuels loyalty innovation

Retailers risk losing loyalty when AI acts on fragmented data, as shoppers now expect instant, relevant responses to every signal.

By Bridget Perry • 4 min read • 2 days ago

Digital Transformation

AI agents force enterprises to rethink infrastructure and governance

Enterprises face rising API traffic, tighter data controls and hidden costs as AI agents begin handling more workflows and queries.

By Sean Mitchell • 6 min read • Last week

Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • This month

Data Protection

Amperity named a Leader in Snowflake marketing report

The recognition underscores how governed customer data is becoming essential as marketers shift toward real-time decisions and AI-driven personalisation.

By Joseph Gabriel Lagonsin • 3 min read • This month

Software-as-a-Service

Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear

Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.

By Jake MacAndrew • 3 min read • This month

Marketing Technologies

Marketing leaders struggle to prove creative value

A global survey found 62% of Fortune 500 marketing leaders cannot prove creative spend is worth it, risking budget cuts.

By Regine Laguilles • 4 min read • This month

Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.

By Mark Tarre • 4 min read • Last month

Digital Transformation

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

By Regine Laguilles • 5 min read • Last month

Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

Swisslog Healthcare names Christina Liebman Marketing Chief

The hire gives Swisslog Healthcare extra marketing firepower as it pushes deeper into hospital automation and customer growth.

By Sofiah Nichole Salivio • 3 min read • Last month

Data Analytics

Marketers shift from AI experiment to implementation

More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

CMO stories

Artificial Intelligence

IT services among UK mid-market firms lacking distinction

Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.

By Sofiah Nichole Salivio • 5 min read • 3 days ago

Digital Transformation

Brunner acquires AdSkate in AI marketing analytics push

The deal gives the independent agency AI tools to sharpen creative testing and campaign optimisation as marketers demand clearer performance insight.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Data Protection

UK marketers fail to check AI outputs, survey finds

Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.

By Sofiah Nichole Salivio • 4 min read • Last week