CMO stories - Page 7

The role of chief marketing technologist hasn't even reached its tenth anniversary. Yet it's already starting to change. Why?.

A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.

A lot is said these days about the CMO's preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.

CMOs and CIOs face an ongoing challenge: bridging the gap between their distinct vocabularies in the digital marketing realm.

Good Technology fortifies its executive team by recruiting top talents from Cisco, HP, and Motorola, aiming to enhance their secure mobility platform.

General Motors ditches Facebook ads on the eve of its IPO, raising doubts about the platform's ad effectiveness.

Vodafone's marketing director, Mark Rushworth, has resigned and will depart on Friday. CEO Russell Stanners will manage marketing until a replacement is found.