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CMO Stories - Page 6

Australian Stories

CMO stories

Zara Cobb named Chief Marketing Officer at Compare Club
Fintech

Zara Cobb named Chief Marketing Officer at Compare Club

Zara Cobb has been appointed Chief Marketing Officer at Compare Club, bringing over 20 years of marketing expertise across fintech and eCommerce sectors.

By Melvin Hipolito • 3 min read • Wed, 22nd Oct 2025

Global Stories

CMO stories

HackerOne hires new leaders to drive AI security push
DevOps

HackerOne hires new leaders to drive AI security push

HackerOne hires new revenue and marketing chiefs to target soaring enterprise demand for AI-driven security and threat exposure tools.

By Melvin Hipolito • 5 min read • Thu, 11th Dec 2025
Camunda appoints Ryan Shopp as Chief Marketing Officer to drive growth
Digital Transformation

Camunda appoints Ryan Shopp as Chief Marketing Officer to drive growth

Camunda appoints Ryan Shopp as Chief Marketing Officer to boost growth and enhance engagement with global enterprise clients amid rising agentic automation demand.

By Melvin Hipolito • 2 min read • Wed, 3rd Dec 2025
Proofpoint appoints Joyce Kim as Chief Marketing Officer to boost AI focus
Unified Communications

Proofpoint appoints Joyce Kim as Chief Marketing Officer to boost AI focus

Proofpoint has appointed Joyce Kim as Chief Marketing Officer to lead its marketing strategy amid rising AI adoption in cybersecurity and data protection.

By Melvin Hipolito • 2 min read • Tue, 2nd Dec 2025
Drata appoints Aneal Vallurupalli as CFO amid global expansion
Risk & Compliance

Drata appoints Aneal Vallurupalli as CFO amid global expansion

Drata appoints Aneal Vallurupalli as CFO to lead finance amid global expansion, following rapid growth and surpassing USD $100 million in revenue.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025
Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth
Network Infrastructure

Expereo appoints Noel Hamill as Chief Marketing Officer to lead growth

Expereo appoints Noel Hamill as Chief Marketing Officer to spearhead global marketing and drive growth of its expereoOne Network-as-a-Service platform.

By Melvin Hipolito • 3 min read • Fri, 7th Nov 2025
Outpost24 appoints Liz Drysdale as Chief Marketing Officer
Customer Experience

Outpost24 appoints Liz Drysdale as Chief Marketing Officer

Outpost24 has named Liz Drysdale as Chief Marketing Officer to lead global marketing and expand its cybersecurity brand and customer engagement.

By Jed Nykolle Harme • 3 min read • Thu, 16th Oct 2025
Bentley Systems appoints Cate Lochead as Chief Marketing Officer
Enterprise Resource Planning

Bentley Systems appoints Cate Lochead as Chief Marketing Officer

Bentley Systems has named Cate Lochead as Chief Marketing Officer, leveraging her 20+ years in enterprise software marketing to advance AI-driven infrastructure solutions.

By Melvin Hipolito • 3 min read • Fri, 10th Oct 2025
Series appoints humanoid robot Uri as Chief Marketing Officer
Robotics

Series appoints humanoid robot Uri as Chief Marketing Officer

Series appoints humanoid robot Uri as Chief Marketing Officer, harnessing AI and robotics to revolutionise marketing and student engagement in social networking.

By Jed Nykolle Harme • 3 min read • Fri, 3rd Oct 2025
TrueDialog elevates Amanda McGuckin Hager to dual executive role
Customer Experience

TrueDialog elevates Amanda McGuckin Hager to dual executive role

Amanda McGuckin Hager has been promoted to Chief Marketing Officer and Chief Revenue Officer at TrueDialog, expanding her role to drive growth and revenue strategy.

By Jed Nykolle Harme • 3 min read • Fri, 26th Sep 2025
Elmo Software names Mei Ching Koon Chief Marketing Officer
Software-as-a-Service

Elmo Software names Mei Ching Koon Chief Marketing Officer

ELMO Software has appointed Mei Ching Koon as Chief Marketing Officer to boost growth and strengthen its HR tech presence in Australia and New Zealand.

By Melvin Hipolito • 3 min read • Wed, 17th Sep 2025
Australian marketers embrace AI but face data & trust hurdles
Data Analytics

Australian marketers embrace AI but face data & trust hurdles

Australian marketers embrace AI and synthetic data for insights but battle data overload, trust issues, and measuring ROI amid rising tech investments.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025
CMO roles in Fortune 500 decline as B2B firms lead the shift
Partner Programmes

CMO roles in Fortune 500 decline as B2B firms lead the shift

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

By Shannon Williams • 3 min read • Thu, 11th Sep 2025
SUSE appoints Margaret Dawson as CMO to boost growth
Hyperscale

SUSE appoints Margaret Dawson as CMO to boost growth

SUSE appoints Margaret Dawson as Chief Marketing Officer to spearhead global marketing and drive growth in enterprise open source software.

By Jed Nykolle Harme • 3 min read • Tue, 9th Sep 2025

Stories from Other Regions

CMO stories

Quorum Cyber expands senior team to support global growth plans
Advanced Persistent Threat Protection

Quorum Cyber expands senior team to support global growth plans

Quorum Cyber appoints four senior leaders to support global growth and strengthen its cybersecurity services across North America, the UK and beyond.

By Melvin Hipolito • 3 min read • Sat, 22nd Nov 2025
Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters
Marketing

Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters

Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.

By Chad Kinlay • 5 min read • Fri, 21st Nov 2025
UK CMOs overwhelmed by tech burden as marketing roles evolve
Digital Transformation

UK CMOs overwhelmed by tech burden as marketing roles evolve

A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025