Connected TV stories - Page 2

DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.

Samsung has mapped a TV roadmap to 2026, banking on AI, ultra-large premium screens and Micro RGB to deepen its connected home lead.

Samsung has unveiled an AI-powered Home Companion, linking Bespoke AI appliances, TVs and mobiles in a unified SmartThings ecosystem.

Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.

Samsung has unveiled a 130-inch Micro RGB flagship TV at CES 2026, pairing a bold 'Timeless Frame' design with advanced AI picture tech.

Samsung has unveiled its 2026 Australian lifestyle audio range, adding Q-Series soundbars, Music Studio WiFi speakers and Sound Tower models.

LG is debuting its wall-hugging Gallery TV at CES 2026, a MiniLED 4K screen that doubles as a customisable digital art canvas.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

Samsung will debut a full 2026 Micro RGB TV lineup from 55 to 115 inches, adding AI-powered processing, colour upgrades and spatial audio.

Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.

Nexxen links with Tubi and News Australia to open programmatic access to Tubi's free ad-supported streaming inventory for local brands.

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

Vevo has launched Vevo Evolve, AI-driven ad tools in Australia, boosting brand targeting with over 700 contextual categories and detailed audience insights.

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

LG Electronics Australia and Paramount Australia launch IP-based live channels on LG Smart TVs, offering 24/7 content without the need for a terrestrial aerial.

Yahoo DSP now offers Aussie advertisers direct programmatic access to Spotify's audio, video and display ads via one platform, enhancing campaign reach and measurement.

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.