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Perion launches Ask Perion for self-serve ad planning
Software-as-a-Service

Perion launches Ask Perion for self-serve ad planning

Marketers juggling multiple ad channels may cut planning time as Perion rolls out AI tools that turn briefs and data into media plans.

By Sofiah Nichole Salivio • 3 min read • Mon, 22nd Jun 2026
IAS launches episode-level podcast controls on Spotify
Spotify

IAS launches episode-level podcast controls on Spotify

Advertisers can now screen Spotify podcast episodes before bidding, giving brands tighter control over where audio ads appear.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026
DoubleVerify launches DV Neura for agentic ad workflows
Marketing Technologies

DoubleVerify launches DV Neura for agentic ad workflows

The new system lets advertisers query verification data through AI assistants and approve campaign changes as automation spreads across ad buying.

By Mark Tarre • 4 min read • Fri, 19th Jun 2026
Rob Hall launches adtech startup Parallel in Sydney
Customer Experience

Rob Hall launches adtech startup Parallel in Sydney

Backed by AU$4 million in seed funding, the new platform aims to help advertisers judge whether placements suit viewers, not just brands.

By Sean Mitchell • 4 min read • Fri, 19th Jun 2026
Adobe unveils GenStudio tools for retail media ads
Marketing Technologies

Adobe unveils GenStudio tools for retail media ads

Retailers can now help brands launch ads faster as Adobe ties its GenStudio software to commerce media networks and customer data.

By Sean Mitchell • 4 min read • Thu, 18th Jun 2026
Netskrt to support FIFA World Cup streaming delivery
Digital Transformation

Netskrt to support FIFA World Cup streaming delivery

Streaming platforms face major pressure as Netskrt takes on the World Cup, where demand is expected to top 1.5 billion viewers.

By Sofiah Nichole Salivio • 3 min read • Thu, 18th Jun 2026
Marketers shift from AI experiment to implementation
Data Analytics

Marketers shift from AI experiment to implementation

More marketers are using AI for analysis and creative work, while planned investment in AI media is set to rise in the second half of the year.

By Sofiah Nichole Salivio • 4 min read • Wed, 17th Jun 2026
Older consumers drive sustainability ad performance
Marketing Technologies

Older consumers drive sustainability ad performance

Older shoppers delivered 44% of the strongest response, suggesting sustainability ads can drive purchases as well as brand awareness.

By Regine Laguilles • 4 min read • Tue, 16th Jun 2026
IAS expands YouTube Audio Ads brand safety measurement
Marketing Technologies

IAS expands YouTube Audio Ads brand safety measurement

Advertisers can now get third-party brand safety reporting for YouTube Audio Ads as digital audio takes a growing share of budgets.

By Regine Laguilles • 3 min read • Tue, 16th Jun 2026
Hoppr appoints Jim Groves as Chief Revenue Officer
Streaming

Hoppr appoints Jim Groves as Chief Revenue Officer

The hire underpins Hoppr's European expansion as it sets up London as a hub for addressable TV advertising and customer growth.

By Mark Tarre • 3 min read • Tue, 9th Jun 2026

Stories from Other Regions

Connected TV stories

Cognitiv says CTV lifts Fanatics lifetime value 19%
Gaming

Cognitiv says CTV lifts Fanatics lifetime value 19%

A shift towards behaviour-based targeting is helping sportsbook operators win customers more likely to stay and spend, boosting returns.

By Sean Mitchell • 4 min read • Wed, 24th Jun 2026
New Zealand Rugby launches All Blacks fan platform
Digital Transformation

New Zealand Rugby launches All Blacks fan platform

Fans can now follow live scores, video and team news in one place as New Zealand Rugby deepens its direct-to-fan strategy.

By Sofiah Nichole Salivio • 3 min read • Mon, 22nd Jun 2026
TripleLift launches TL Direct self-serve ad platform
Marketing Technologies

TripleLift launches TL Direct self-serve ad platform

Ad buyers and publishers can now manage curated web, mobile and connected TV deals in one system, after beta users reported faster execution.

By Mark Tarre • 4 min read • Thu, 18th Jun 2026
MiQ expands Sigma in UK with new measurement tools
Marketing Technologies

MiQ expands Sigma in UK with new measurement tools

Marketers gain new ways to track campaign performance as the UK rollout adds measurement and browsing analysis to MiQ's Sigma platform.

By Sean Mitchell • 4 min read • Fri, 12th Jun 2026
TiVo Ads partners Tunnl for local TV audience data
Data governance

TiVo Ads partners Tunnl for local TV audience data

Advertisers gain clearer local viewing insight as TiVo Ads' data is added to Tunnl's platform for campaign planning.

By Sofiah Nichole Salivio • 3 min read • Tue, 9th Jun 2026
Marketers, don't miss the open goal this World Cup
Personalisation

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • Tue, 9th Jun 2026
KERV.ai appoints Joshua Koran as Chief Product lead
Data Privacy

KERV.ai appoints Joshua Koran as Chief Product lead

The hire is aimed at accelerating KERV.ai's push into measurable interactive advertising as streaming and connected TV budgets grow.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 4th Jun 2026