Connected TV stories - Page 3
Shoppable TV doubles toy sales as parents embrace seamless buying
Tue, 9th Sep 2025
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martech
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amazon
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digital media
A global toy brand's shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.
The state of live sports audiences in Australia
Fri, 29th Aug 2025
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afl
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opinion
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millennials
In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.
LG Ad Solutions appoints new Sales Directors for Australia
Fri, 29th Aug 2025
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martech
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marketing
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adtech
LG Ad Solutions strengthens its Australian presence, appointing Marj Hetherton and Adelina Moon as Sales Directors to boost its connected TV advertising growth.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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martech
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cdp
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ai
Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
Acast & Magnite team up to streamline global podcast ads
Thu, 31st Jul 2025
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martech
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marketing
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digital media
Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.
Marketers prioritise CTV, AI & identity flexibility for 2025 H2
Thu, 17th Jul 2025
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martech
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data privacy
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ai
Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.
LG Ad Solutions launches in Australia with Sydney office lead
Wed, 16th Jul 2025
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martech
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digital entertainment
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smart tv
LG Ad Solutions has launched in Australia with a new Sydney office, appointing Alex Blundell Jones to lead its data-driven advertising growth on LG Smart TVs.
Silverpush unveils AI tool for brand safety on TikTok ads
Sat, 14th Jun 2025
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martech
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ai
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social media
Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.
Australian marketers boost budgets as commerce media reshapes ads
Thu, 12th Jun 2025
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cx
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martech
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marketing
Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.
Video & influencer strategies seen as key for B2B marketers
Fri, 6th Jun 2025
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cx
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martech
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digital entertainment
LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.
Mattel & Tubi launch shoppable TV ads with QR code tech
Wed, 4th Jun 2025
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martech
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commerce systems
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e-commerce
Mattel launches shoppable TV ads in Australia via Tubi, letting viewers buy toys instantly using QR codes with Vudoo's tech, enhancing measurement and shopping.
Australian digital video ads lead APAC in engagement, but risks remain
Wed, 28th May 2025
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edutech
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martech
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digital entertainment
Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.
StackAdapt, Samba TV team up to advance CTV in Australia
Tue, 27th May 2025
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martech
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supply chain
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ai
StackAdapt has expanded its Samba TV partnership to enhance connected TV targeting and measurement for advertisers in Australia's growing CTV market.
StackAdapt debuts unified platform for email & programmatic ads
Thu, 8th May 2025
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Moloco named among top five global mobile ad platforms for 2025
Fri, 2nd May 2025
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martech
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partner programmes
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ai
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
OzTAM partners with Samba TV & Nexxen for data project
Fri, 11th Apr 2025
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data analytics
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martech
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big data
OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.
Top trends shaping retail media to reach USD $179.5bn
Mon, 27th Jan 2025
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martech
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ai
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adtech
A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.
AI & automation drive advertising shifts in 2025 report
Tue, 21st Jan 2025
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digital transformation
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genai
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ai
Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.
Yahoo DSP announces partnerships to boost ad capabilities
Wed, 8th Jan 2025
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supply chain
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data privacy
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clean technologies
Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.
Nexxen launches TV Planner to optimise Australian ad spend
Wed, 30th Oct 2024
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digital entertainment
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ai
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streaming
Nexxen has launched its TV Planner in Australia, enhancing advertisers' strategies for linear and digital TV amid the rise of Connected TV and streaming.