Consumer Trust stories - Page 3
Mobile app ordering four times faster than web, boosts loyalty
Thu, 16th Oct 2025
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cx
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martech
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software development
Paytronix report reveals restaurant orders are up to four times faster on native mobile apps than web, boosting loyalty and repeat customer purchases.
Australians demand human touch as trust in AI & data use wanes
Wed, 8th Oct 2025
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cx
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martech
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personalisation
Only 23% of Australians trust companies to use AI responsibly, preferring human interaction over automation amid growing data privacy concerns.
Australian trust in organisations declines as AI use accelerates
Thu, 2nd Oct 2025
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biometrics
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mfa
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phishing
Trust in organisations managing identity data in Australia has dropped, with only 11% fully trusting them amid rising AI use and data security concerns.
Gen Z & Millennials turn to AI for shopping advice over search
Wed, 17th Sep 2025
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martech
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llms
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ai
A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.
Organisations rethink mobile app security amid rising breaches
Thu, 11th Sep 2025
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mdm
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partner programmes
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cybersecurity
Despite 93% confidence in defences, 62% of organisations faced mobile app breaches last year, prompting a shift towards proactive security in development.
Australians prioritise privacy & AI personalisation in online shopping
Tue, 26th Aug 2025
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data protection
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martech
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commerce systems
New research reveals Australians prioritise data privacy and AI personalisation in online shopping, seeking better service and seamless digital experiences.
Why better data management is the cornerstone of privacy readiness in Australia's regulatory future
Thu, 21st Aug 2025
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data protection
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physical security
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data privacy
Australian privacy reforms demand stronger data management; businesses must embed governance and automation to stay compliant and maintain trust.
Exclusive: Why automation & AI are now vital for Australian resilience
Thu, 21st Aug 2025
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digital transformation
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risk & compliance
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genai
Australian firms face rising IT outages and trust drops, making automation and AI vital for resilience ahead of APRA's CPS 230 compliance by July 2025.
Aussies fed up with customer service bots, survey finds
Thu, 14th Aug 2025
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cx
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martech
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data privacy
More than half of Australians are frustrated with customer service bots and may stop buying from brands that fail to resolve their issues quickly and effectively.
Exclusive: The importance of service reliability in avoiding end-customer dissatisfaction
Mon, 11th Aug 2025
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cx
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martech
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ai
Digital outages cost Australians AUD $5.3bn annually, eroding trust in telcos, banks and airlines as consumers seek more reliable alternatives.
Forter unveils tools to help retailers manage agentic AI surge
Thu, 7th Aug 2025
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martech
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commerce systems
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risk & compliance
Forter launches new tools to help retailers track and manage rising agentic AI traffic, boosting fraud detection and enhancing eCommerce security.
Australians lose trust as outages cost AUD $5.3b yearly
Thu, 7th Aug 2025
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digital transformation
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cx
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martech
Widespread outages have cost Australians AUD $5.3 billion yearly, with 68% losing trust in telecommunications amid rising service disruptions.
Fresha sees higher engagement after switching to RCS messaging
Wed, 23rd Jul 2025
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cx
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martech
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data privacy
Fresha has boosted customer engagement with a 41.3% read rate and 7.1% more reviews after switching from SMS to secure RCS messaging powered by Twilio and Google.
ADMA appoints Dr Sage Kelly to lead AI guidance for marketers
Wed, 16th Jul 2025
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data privacy
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ai
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ai ethics & governance
ADMA has named Dr Sage Kelly Regulatory & Policy Manager to guide marketers on AI regulation amid rising AI use and skills gaps in the industry.
Fraud, friction, and the future: Prioritising trust in a high-stakes market
Thu, 10th Jul 2025
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data protection
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cx
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phishing
A major Australian financial institution lost A$23m from unauthorised transactions, prompting a nationwide push to prioritise trust and fraud prevention in 2024.
What CISOs wish PR teams knew
Mon, 23rd Jun 2025
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data protection
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ransomware
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martech
CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.
AI Agents - The struggle to balance automation, oversight, & security
Tue, 17th Jun 2025
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devops
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fintech
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martech
Visa's plan to use AI agents for automatic payments sparks debate over security risks and whether consumers will trust machines handling their money.
Australian consumers wary as AI delivers business benefits
Tue, 17th Jun 2025
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digital transformation
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cx
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martech
Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.
AI boosts customer service happiness as global wellbeing falls
Thu, 12th Jun 2025
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uc
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digital transformation
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cx
Global happiness falls to 58% in 2025, yet customer service satisfaction rises, boosted by growing trust in AI-powered support worldwide.
AI for good: Balancing ethics and efficiency in the age of intelligent automation
Tue, 10th Jun 2025
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data analytics
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cx
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martech
Businesses must balance ethics and efficiency as AI transforms industries, with a growing push for transparent, secure, and inclusive AI tools.