Australian Stories

Boost Mobile now makes up over 7% of Aussie prepaid market

Boost Mobile has doubled its market share over the past four years and now has more than 7% of Australia's prepaid market, equivalent to over 700,000 people.

By Zach Thompson • 3 min read • Tue, 24th May 2022

Fintech

Xero, Qantas deal taking business rewards to new heights

Global small business platform Xero has today announced a new partnership with Qantas Business Rewards, the company's first time collaborating with an airline.

By Zach Thompson • 3 min read • Mon, 7th Mar 2022

Global Stories

Customer Relationship Management

Loyalty, pricing and service are D2Cs biggest shortfalls

There is a key gap between brand manufacturer drivers for D2C deployment and their executional shortfalls, a new report reveals.

By Shannon Williams • 3 min read • Thu, 22nd Sep 2022

Data Analytics

How brands can use offline data to drive better decision-making

It's no secret brands are at the forefront of data usage and capture, especially those with an eCommerce element in their businesses.

By Marcus Pritchard • 4 min read • Wed, 24th Aug 2022

Data Analytics

Salesforce unveils new offerings for consumer goods companies

Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.

By Zach Thompson • 4 min read • Thu, 23rd Jun 2022

Customer Experience

Adobe survey reveals link between brand trust and consumer buy-in

Adobe has announced results from a study, which finds a strong correlation between brand trust and consumer behaviour.

By Catherine Knowles • 4 min read • Wed, 22nd Jun 2022

Customer Relationship Management

How focusing on user experience will help your online marketplace thrive

Online marketplaces have become increasingly popular, but companies must pay attention to the user experience to avoid potential pitfalls.

By Luke Hilton • 4 min read • Fri, 17th Jun 2022

Data Analytics

Zero party data and the new era of 'relationship marketing'

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.

By Brendan Murphy • 5 min read • Fri, 17th Jun 2022

Data Analytics

How to implement an effective and personalised loyalty program

There's no doubt about it – incorporating a robust customer loyalty program in almost any consumer-facing business can pay off.

By Lawrence Pelletier • 5 min read • Wed, 8th Jun 2022

Customer Relationship Management

Five ways marketers can satisfy their 'sweet tooth' in a cookie-less world

We've been discussing the death of the cookie for a long time. Google announced plans to entirely phase out third-party cookies within two years.

By Alexandra Smit • 5 min read • Thu, 28th Apr 2022

Unified Communications

Mindfields, Uniphore partner for greater client offerings

Mindfields partners with Uniphore to enhance conversational automation offerings, boosting customer satisfaction and aiding post-pandemic recovery.

By Zach Thompson • 3 min read • Fri, 22nd Apr 2022

Data Analytics

First-party data: A reason to celebrate

Brands are turning to first-party data as third-party data becomes less reliable and privacy changes decrease its value.

By Jonathan Wrait • 5 min read • Fri, 8th Apr 2022

Data Analytics

Australian consumers demand hyper-personalisation, new report reveals

The way to engage with consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals.

By Billy Loizou • 3 min read • Thu, 31st Mar 2022

Customer Experience

ThreatQuotient appoints Cyrille Badeau as Vice President of International Sales

ThreatQuotient appoints Cyrille Badeau as VP of International Sales and Yann Le Borgne as VP of International Threat Intelligence Engineering.

By Zach Thompson • 1 min read • Fri, 18th Mar 2022

Data Analytics

Customer expectations on brands in a post-pandemic world

Five key trends shaping the state of relationship marketing in the year ahead according to consumer preferences.

By Staff Writer • 3 min read • Wed, 16th Mar 2022

Data Analytics

Unlocking your data: Why customer loyalty is more than 'a points system'

A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.

By Billy Loizou • 4 min read • Mon, 21st Feb 2022

Customer Experience

How franchisees can benefit from card-linked, frictionless rewards programs

Franchise owners are re-evaluating business priorities and making renewed commitments to improving customer experience due to the fallout of COVID-19.

By Cary Lockwood • 3 min read • Wed, 16th Feb 2022