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Gen Z Stories - Page 15

Australian Stories

Gen Z stories

Bunnings tops retail trust while majors lag on value & fun
Customer Experience

Bunnings tops retail trust while majors lag on value & fun

Bunnings tops Australia's 2025 Retail Proposition Index, while Coles and Woolworths lag in value, fun and trust among shoppers, says OC&C survey.

By Jed Nykolle Harme • 4 min read • Tue, 28th Oct 2025
Young Aussies drive AI adoption despite job security fears
Artificial Intelligence

Young Aussies drive AI adoption despite job security fears

Despite fears of job losses, young Australians lead AI adoption at work, boosting visibility and reshaping workplace practices across industries.

By Melania Watson • 5 min read • Tue, 14th Oct 2025
Australians embrace Black Friday as key event for festive savings
Millennials

Australians embrace Black Friday as key event for festive savings

Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.

By Melania Watson • 4 min read • Thu, 9th Oct 2025

Global Stories

Gen Z stories

AI adoption remains low as event planning roles & timelines shift
Digital Transformation

AI adoption remains low as event planning roles & timelines shift

A VenueNow survey finds AI adoption low in Australasian event planning, with 71% of corporate clients spending over five hours booking venues amid shifting roles.

By Kaleah Salmon • 4 min read • Thu, 6th Nov 2025
Australian creators embrace generative AI to grow & innovate
Marketing Technologies

Australian creators embrace generative AI to grow & innovate

Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Gen Z sees biggest AI potential in education, survey finds
Data Privacy

Gen Z sees biggest AI potential in education, survey finds

Survey finds Gen Z in Canada and the US views education as AI's biggest opportunity, favouring personalised tutoring and adaptive learning systems.

By Shannon Williams • 4 min read • Thu, 23rd Oct 2025
Sales streaming vs. sales seeking: How RevOps just became B2B's most important team
Customer Experience

Sales streaming vs. sales seeking: How RevOps just became B2B's most important team

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

By Yoni Tserruya • 6 min read • Thu, 9th Oct 2025
How RCS can solve the trust and customer experience tension
Encryption

How RCS can solve the trust and customer experience tension

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

By Chris Connolly • 4 min read • Tue, 7th Oct 2025

Stories from Other Regions

Gen Z stories

Gen Z drives surge in UK tech subscriptions as ownership declines
Supply Chain

Gen Z drives surge in UK tech subscriptions as ownership declines

UK device subscriptions have surged 57% year-on-year, driven by Gen Z who prefer flexible access over ownership amid rising costs and eco concerns.

By Shannon Williams • 3 min read • Fri, 7th Nov 2025
Canadians trust AI search tools less than lawmakers, survey finds
Artificial Intelligence

Canadians trust AI search tools less than lawmakers, survey finds

A dNOVO survey reveals Canadians trust AI search tools least of all sectors, with a score of 1.91, even below lawmakers at 2.08.

By Sean Mitchell • 3 min read • Thu, 30th Oct 2025
Young UK drivers prioritise car maintenance over holidays & tech
Marketing Technologies

Young UK drivers prioritise car maintenance over holidays & tech

Young UK drivers favour investing in car maintenance and upgrades over holidays, nights out and tech, with 67% confident in DIY fitting of parts.

By Kaleah Salmon • 3 min read • Mon, 27th Oct 2025
AI-powered tools reshape the Canadian holiday shopping journey
Artificial Intelligence

AI-powered tools reshape the Canadian holiday shopping journey

Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.

By Melvin Hipolito • 4 min read • Tue, 21st Oct 2025
Young UK shoppers risk scams for festive gifts via AI & social
Advanced Persistent Threat Protection

Young UK shoppers risk scams for festive gifts via AI & social

Many young UK shoppers risk scams by using AI and social media for festive gifts, despite widespread concerns over online holiday shopping risks.

By Jed Nykolle Harme • 4 min read • Fri, 17th Oct 2025
New Zealanders risk scams as shortcuts drive holiday shopping
eCommerce

New Zealanders risk scams as shortcuts drive holiday shopping

New Zealanders risk scams this holiday season by sharing personal data for discounts and shopping via social media, as AI-fuelled frauds rise, Norton warns.

By Sean Mitchell • 4 min read • Fri, 17th Oct 2025
Social media & AI drive riskier holiday shopping in the UK
Artificial Intelligence

Social media & AI drive riskier holiday shopping in the UK

Norton reports UK millennials and Gen Z face rising holiday scam risks as 66% take risky steps, driven by growing use of social media and AI in shopping.

By Jed Nykolle Harme • 4 min read • Fri, 17th Oct 2025
Brands boost influencer marketing as ad budgets shift in 2025
Customer Relationship Management

Brands boost influencer marketing as ad budgets shift in 2025

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

By Shannon Williams • 4 min read • Fri, 10th Oct 2025
Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025