Gen Z stories - Page 5
AI adoption remains low as event planning roles & timelines shift
Thu, 6th Nov 2025
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digital transformation
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ai
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gen z
A VenueNow survey finds AI adoption low in Australasian event planning, with 71% of corporate clients spending over five hours booking venues amid shifting roles.
Australian creators embrace generative AI to grow & innovate
Wed, 29th Oct 2025
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martech
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genai
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ai
Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.
Bunnings tops retail trust while majors lag on value & fun
Tue, 28th Oct 2025
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cx
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martech
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clean technologies
Bunnings tops Australia's 2025 Retail Proposition Index, while Coles and Woolworths lag in value, fun and trust among shoppers, says OC&C survey.
Young Aussies drive AI adoption despite job security fears
Tue, 14th Oct 2025
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ai
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ai ethics & governance
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microsoft
Despite fears of job losses, young Australians lead AI adoption at work, boosting visibility and reshaping workplace practices across industries.
Sales streaming vs. sales seeking: How RevOps just became B2B's most important team
Thu, 9th Oct 2025
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cx
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martech
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cdp
RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.
Australians embrace Black Friday as key event for festive savings
Thu, 9th Oct 2025
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millennials
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gen z
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black friday
Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.
How RCS can solve the trust and customer experience tension
Tue, 7th Oct 2025
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encryption
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cx
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martech
RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.
Australians lag in AI-era cyber security as phishing surges
Tue, 30th Sep 2025
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mfa
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phishing
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advanced persistent threat protection
A Yubico survey reveals Australians lag in cybersecurity, with 46% falling prey to AI-enhanced phishing and low adoption of multi-factor authentication at work and home.
Young Australians embrace multi-hyphenate lives with new tech
Tue, 30th Sep 2025
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gaming
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digital entertainment
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content creation
New research shows nearly one in four young Australians juggle side hustles and content creation, embracing tech to lead multi-hyphenate lives in 2025.
Gen Z & Millennials turn to AI for shopping advice over search
Wed, 17th Sep 2025
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martech
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llms
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ai
A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.
Gen Z urges workplaces to adopt visual & AI-first tools
Fri, 12th Sep 2025
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digital transformation
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casb
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ai
Gen Z professionals urge UK workplaces to adopt visual, AI-powered collaboration tools, citing improved creativity and communication efficiency.
Formal performance reviews lacking in many Australian sectors
Tue, 9th Sep 2025
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hcm
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productivity
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millennials
Fewer than 40% of Australian workers experience formal performance reviews, with retail and hospitality sectors trailing far behind healthcare and education.
Young Australians seek security, growth & hybrid work in 2025
Mon, 1st Sep 2025
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ai
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hybrid & remote work
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google
Young Australians prioritise job security, career growth, and hybrid working in 2025, with Google, Canva and Amazon leading as top employers, says Hatch survey.
Australians feel pressure as AI skills become vital in workplaces
Tue, 26th Aug 2025
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ai
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millennials
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gen z
Nearly half of Australian workers find mastering AI at work as demanding as a second job, raising pressure and career concerns across workplaces.
Australians prioritise privacy & AI personalisation in online shopping
Tue, 26th Aug 2025
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data protection
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martech
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commerce systems
New research reveals Australians prioritise data privacy and AI personalisation in online shopping, seeking better service and seamless digital experiences.
AI-driven referrals transform shopping, travel & banking online
Tue, 19th Aug 2025
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martech
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commerce systems
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genai
AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.
Five key marketing trends to shape fashion & beauty in 2025
Thu, 14th Aug 2025
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cx
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martech
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personalisation
Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.
Aussies fed up with customer service bots, survey finds
Thu, 14th Aug 2025
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cx
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martech
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data privacy
More than half of Australians are frustrated with customer service bots and may stop buying from brands that fail to resolve their issues quickly and effectively.
Why AI is key to match shifting customer expectations in Retail sector
Wed, 13th Aug 2025
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digital transformation
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cx
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martech
Australian retailers must harness AI and emotional intelligence to meet fast-changing Gen Z and millennial expectations for seamless, personalised shopping.
AI use for holiday bookings surges among Australians & Boomers
Thu, 7th Aug 2025
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digital transformation
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cx
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martech
AI use for holiday bookings in Australia jumps 73%, with Boomer adoption more than doubling, reshaping the travel and hospitality industry landscape.