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Asia-Pacific travellers face confidence gap in bookings
Marketing

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last week
Havas Red wins ECOVACS Australia and New Zealand brief
Digital Transformation

Havas Red wins ECOVACS Australia and New Zealand brief

The smart home robotics brand is seeking to lift awareness in Australia and New Zealand as Havas Red takes on PR, social and influencer work.

By Sean Mitchell • 3 min read • Last week
Wayvia launches professional services arm with new hires
Software-as-a-Service

Wayvia launches professional services arm with new hires

Brands facing AI-driven shopping shifts will get hands-on support as Wayvia adds advisory and execution services alongside its platform.

By Sofiah Nichole Salivio • 4 min read • This month
Sprinklr adds AI tools to speed customer responses
Software-as-a-Service

Sprinklr adds AI tools to speed customer responses

Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.

By Joseph Gabriel Lagonsin • 4 min read • This month
TikTok report says AI creative needs better signals
Digital Transformation

TikTok report says AI creative needs better signals

Marketers are finding that AI can boost output without lifting quality unless they feed it richer audience and community signals.

By Joseph Gabriel Lagonsin • 4 min read • This month
Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle
eCommerce

Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle

Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.

By Sean Mitchell • 4 min read • This month
Kolsquare links influencer data to ChatGPT & Gemini
Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • This month
Klaviyo adds social marketing tool to consumer CRM platform
Customer Relationship Management

Klaviyo adds social marketing tool to consumer CRM platform

Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.

By Regine Laguilles • 4 min read • This month
Dentsu UK&I links Meta creator APIs to planning tool
Marketing Technologies

Dentsu UK&I links Meta creator APIs to planning tool

Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.

By Mark Tarre • 4 min read • This month

Stories from Other Regions

Influencer Marketing stories

Wildfire wins UK PR mandates from Anker SOLIX, Yale
Digital Transformation

Wildfire wins UK PR mandates from Anker SOLIX, Yale

The appointments broaden Wildfire's UK brief into home energy and security as brands compete for visibility in the connected home market.

By Sofiah Nichole Salivio • 4 min read • Last week
Arsenal tops Premier League Instagram value ranking
Digital Engagement

Arsenal tops Premier League Instagram value ranking

The North London club generated GBP £37.7 million from Instagram in early 2026, widening the gap over rivals and boosting commercial clout.

By Sofiah Nichole Salivio • 3 min read • Last week
Podean buys Social Commerce Club in TikTok Shop push
Marketing Technologies

Podean buys Social Commerce Club in TikTok Shop push

TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.

By Sofiah Nichole Salivio • 4 min read • This month
SuperAwesome launches Creator Aware wellbeing framework
Social Media

SuperAwesome launches Creator Aware wellbeing framework

Young creators working with SuperAwesome will gain mental health support, while brands get tighter safeguards for child audiences.

By Sofiah Nichole Salivio • 5 min read • This month
Creators spread affiliate traffic across multiple shops
eCommerce

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • This month
Kane tops England influencer rankings after Mexico win
Marketing

Kane tops England influencer rankings after Mexico win

England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.

By Regine Laguilles • 4 min read • This month
UK social media ban forces youth influencer rethink
YouTube

UK social media ban forces youth influencer rethink

Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.

By Sofiah Nichole Salivio • 5 min read • This month
Google launches YouTube shopping tools in Southeast Asia
Artificial Intelligence

Google launches YouTube shopping tools in Southeast Asia

Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.

By Regine Laguilles • 4 min read • This month
New Zealand shoppers turn to AI & social for research
Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • This month