FutureFive Australia - Consumer technology news from the future

Australian Stories

Influencer Marketing stories

Beyond the console: Why women shaping gaming cultures are shaping the future of technology
EduTech

Beyond the console: Why women shaping gaming cultures are shaping the future of technology

Women redefining gaming culture are quietly steering how future technologies will feel, who they serve and whose voices they centre.

By Vindhya Barwal • 4 min read • Mon, 2nd Mar 2026
AI 'Cat Decoder' drives DINE sales surge on Amazon
Hyperscale

AI 'Cat Decoder' drives DINE sales surge on Amazon

AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.

By Mark Tarre • 4 min read • Mon, 2nd Mar 2026
Fujifilm brings House of Photography pop-up to Melbourne
Instagram

Fujifilm brings House of Photography pop-up to Melbourne

Fujifilm will bring its interactive House of Photography pop-up to Melbourne's Chadstone in March 2026, offering hands-on gear and fashion sessions.

By Mark Tarre • 4 min read • Thu, 26th Feb 2026
Global eCommerce giants squeeze Australia's marketplaces
Digital Entertainment

Global eCommerce giants squeeze Australia's marketplaces

Amazon, Temu and Shein tighten their grip on Australian eCommerce as local marketplaces retreat and shoppers chase speed and social.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 12th Feb 2026

Global Stories

Influencer Marketing stories

'Give to Give' vs 'Give to Gain'
Apple

'Give to Give' vs 'Give to Gain'

Women are urged to shift from self-effacing 'give to give' to confident 'give to gain', turning generosity into visible power and progress.

By Lara Daniel • 4 min read • Wed, 4th Mar 2026
Retailers brace for AI search and complex deal discovery
Digital Transformation

Retailers brace for AI search and complex deal discovery

As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.

By Dan Surtees • 4 min read • Wed, 4th Mar 2026
Revuze adds TikTok Shop insight to market platform
Data Analytics

Revuze adds TikTok Shop insight to market platform

Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026
Awin unveils tools to speed affiliate campaign setup
Robotic Process Automation

Awin unveils tools to speed affiliate campaign setup

Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.

By Sean Mitchell • 3 min read • Thu, 26th Feb 2026
New Zealand tightens rules for therapeutic, health ads
Marketing Technologies

New Zealand tightens rules for therapeutic, health ads

New Zealand tightens health advertising rules, sharpening evidence demands and making brands liable for influencer and social media claims.

By Karen Joy Bacudo • 4 min read • Wed, 25th Feb 2026
Advertising standards tightened to protect Kiwi consumers
Health Technologies

Advertising standards tightened to protect Kiwi consumers

New Zealand tightens health advertising code, curbing influencer endorsements, tougher evidence rules and stricter protections for vulnerable people.

By Karen Joy Bacudo • 5 min read • Tue, 17th Feb 2026
Shark Beauty's LED CryoGlow mask set for ANZ launch
Health Technologies

Shark Beauty's LED CryoGlow mask set for ANZ launch

Shark Beauty's award-winning CryoGlow cooling LED under-eye mask is set to launch in Australia and New Zealand, with a waitlist now open.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026

Stories from Other Regions

Influencer Marketing stories

Designing for the real buyer: Why women drive the commerce + creator economy
Customer Experience

Designing for the real buyer: Why women drive the commerce + creator economy

Women drive USD $31.8 trillion in global spending, yet eCommerce and creator systems still under-serve how they discover and decide to buy.

By Lauren Newman • 5 min read • Thu, 5th Mar 2026
Levanta unifies creator & affiliate tools for Shopify
Marketing Technologies

Levanta unifies creator & affiliate tools for Shopify

Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.

By Catherine Knowles • 4 min read • Wed, 4th Mar 2026
Stay22 raises $122m to drive global creator commerce push
Marketing Technologies

Stay22 raises $122m to drive global creator commerce push

Stay22 lands $122m from Summit Partners to fuel global expansion of its creator commerce tools beyond travel into wider retail.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026
CEEK posts 50 percent growth & hires Grace Flusfeder
Marketing Technologies

CEEK posts 50 percent growth & hires Grace Flusfeder

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

By Sofiah Nichole Salivio • 4 min read • Thu, 26th Feb 2026
UK fashion brands swap viral hype for AI & loyalty
Digital Transformation

UK fashion brands swap viral hype for AI & loyalty

UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Feb 2026
Most Britons baffled by new AI & marketing job titles
Marketing Technologies

Most Britons baffled by new AI & marketing job titles

Most Britons have never heard of new AI and marketing roles, with many dismissing titles like Belonging Manager and Empathy Engineer as fake.

By Mark Tarre • 5 min read • Fri, 13th Feb 2026