Influencer Marketing stories - Page 4

A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.

Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.

impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.

Impact.com has appointed Emma-Jayne Owens as Senior Director for the APJ region, focusing on enhancing community initiatives in Southeast Asia.

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

Data privacy laws drive firms to favour first-party data collection via email and websites, according to State of Marketing Automation report, with generative AI use also rising.

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.

Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.

GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.

Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.

Affable.ai launches Skye, the world's first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.

Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.

Global services and solutions company, Persistent Systems, appoints Gurvinder Sahni as Chief Marketing Officer with over 20 years of marketing experience.

Sinclair announces key leadership appointments for APAC growth. Philippa Lui is CFO, Carbo Yu as Regional Exec. Director, and Jessica Man as MD - Hong Kong.