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Melissa Verner Green appointed WSM Sports General Manager
Digital Media

Melissa Verner Green appointed WSM Sports General Manager

Melissa Verner Green has been appointed General Manager of WSM Sports to drive growth and athlete partnerships within the Launchd Group's expanding sports division.

By Melvin Hipolito • 3 min read • Tue, 9th Sep 2025
Australia's top food influencers earn up to AUD $18,401 per post
Marketing

Australia's top food influencers earn up to AUD $18,401 per post

Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.

By Melvin Hipolito • 4 min read • Tue, 19th Aug 2025

Global Stories

Influencer Marketing stories

Forrester predicts AI errors to cost B2B firms over USD $10 billion
Robotic Process Automation

Forrester predicts AI errors to cost B2B firms over USD $10 billion

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

By Sean Mitchell • 3 min read • Fri, 7th Nov 2025
Forrester predicts agency mergers, job cuts & creator growth
Marketing Technologies

Forrester predicts agency mergers, job cuts & creator growth

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

By Catherine Knowles • 4 min read • Thu, 2nd Oct 2025
BYRDLI & San Francisco Travel launch real-time travel campaign
Social Media

BYRDLI & San Francisco Travel launch real-time travel campaign

BYRDLI and San Francisco Travel launch real-time campaign where creators share unscripted city experiences, allowing travellers to book trips directly via Travel Clubs.

By Kaleah Salmon • 4 min read • Thu, 2nd Oct 2025

Stories from Other Regions

Influencer Marketing stories

Compliance & education reshape influencer marketing in UK & EU
Application Performance Monitoring

Compliance & education reshape influencer marketing in UK & EU

UK and EU influencer marketing evolves with stricter compliance and education, boosting transparency and professionalism amid rising regulatory demands.

By Melvin Hipolito • 3 min read • Mon, 17th Nov 2025
Affiliate marketing drives revenue growth for Singapore brands
Partner Programmes

Affiliate marketing drives revenue growth for Singapore brands

Affiliate marketing is now key for Singapore brands, with 75% increasing spend and 61% attributing over 21% of revenue to this channel in 2024.

By Shannon Williams • 4 min read • Thu, 6th Nov 2025
AI-powered tools reshape the Canadian holiday shopping journey
Artificial Intelligence

AI-powered tools reshape the Canadian holiday shopping journey

Nearly half of Canadian holiday shoppers plan to use AI tools for gift research, marking the first AI-powered festive season in Canada, says Google Canada.

By Melvin Hipolito • 4 min read • Tue, 21st Oct 2025
Brands boost influencer marketing as ad budgets shift in 2025
Customer Relationship Management

Brands boost influencer marketing as ad budgets shift in 2025

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

By Shannon Williams • 4 min read • Fri, 10th Oct 2025
Gen Z shift sees brand loyalty give way to trend-driven trust
Customer Experience

Gen Z shift sees brand loyalty give way to trend-driven trust

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

By Jed Nykolle Harme • 3 min read • Wed, 8th Oct 2025
Hypetap appoints new leaders to drive influencer growth in UK
Marketing Technologies

Hypetap appoints new leaders to drive influencer growth in UK

Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.

By Jed Nykolle Harme • 3 min read • Thu, 2nd Oct 2025
YouTube launches new hub to boost brand-creator ties in Canada
Marketing Technologies

YouTube launches new hub to boost brand-creator ties in Canada

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

By Jake MacAndrew • 3 min read • Thu, 25th Sep 2025
Poor stock planning costs UK retailers GBP £15 billion a year
Customer Experience

Poor stock planning costs UK retailers GBP £15 billion a year

Poor stock planning costs UK retailers GBP £15 billion yearly, with 41% of consumers vowing never to return after repeated stock shortages.

By Kaleah Salmon • 4 min read • Wed, 17th Sep 2025
L'Oréal Paris tops UK social media beauty ranks with GBP £238.5m EMV
Instagram

L'Oréal Paris tops UK social media beauty ranks with GBP £238.5m EMV

L'Oréal Paris leads UK beauty brands on social media H1 2025, with GBP £238.5m EMV on TikTok and GBP £28.6m on Instagram, surpassing Charlotte Tilbury.

By Kaleah Salmon • 3 min read • Tue, 9th Sep 2025
Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark
Marketing Technologies

Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark

Swedish software firm Flowbox has acquired Danish influencer platform Dreaminfluence, boosting its European customer base past 1,000 and nearing EUR €9 million revenue.

By Kaleah Salmon • 4 min read • Tue, 9th Sep 2025
Peer reviews surpass influencers for UK shoppers' purchase decisions
Customer Experience

Peer reviews surpass influencers for UK shoppers' purchase decisions

Peer reviews and user-generated content now influence 65% of UK shoppers, surpassing celebrity endorsements in shaping purchase decisions, finds Akeneo study.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025
Marks & Spencer leads social media in back-to-school campaigns
Instagram

Marks & Spencer leads social media in back-to-school campaigns

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

By Kaleah Salmon • 3 min read • Mon, 1st Sep 2025