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Australian Stories

Influencer Marketing stories

Australian brands at serious risk of being crushed by global eCommerce giants, expert warns
Marketing Technologies

Australian brands at serious risk of being crushed by global eCommerce giants, expert warns

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

By Teresa Sperti • 6 min read • Wed, 2nd Jul 2025

Global Stories

Influencer Marketing stories

Five key trends reshaping eCommerce marketing for 2025 revealed
Data Analytics

Five key trends reshaping eCommerce marketing for 2025 revealed

Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.

By Shannon Williams • 5 min read • Thu, 3rd Jul 2025
Onlyfans models need PR people too, the latest move
Marketing Technologies

Onlyfans models need PR people too, the latest move

Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.

By Sean Mitchell • 4 min read • Wed, 2nd Jul 2025
PIXI unveils AI platform to transform luxury travel content
Robotic Process Automation

PIXI unveils AI platform to transform luxury travel content

PIXI launches AI platform to transform luxury travel marketing, offering hotels and advisors instant access to curated, secure visual content globally.

By Jed Nykolle Harme • 5 min read • Sat, 21st Jun 2025
Video & influencer strategies seen as key for B2B marketers
Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025
Influencers could fund lavish Australian weddings with a few posts
eCommerce

Influencers could fund lavish Australian weddings with a few posts

Australian influencers with millions of followers can fund lavish weddings with just a few sponsored Instagram posts, new research reveals.

By Sean Mitchell • 5 min read • Tue, 3rd Jun 2025
Launchd acquires Huume to boost influencer marketing reach
Digital Transformation

Launchd acquires Huume to boost influencer marketing reach

Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.

By Sean Mitchell • 3 min read • Tue, 3rd Jun 2025
Asian social trends reshape UK social media & influencer scene
Crypto

Asian social trends reshape UK social media & influencer scene

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

By Shannon Williams • 3 min read • Thu, 15th May 2025
Trust & partnerships key to APAC travel marketing success
Customer Experience

Trust & partnerships key to APAC travel marketing success

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.

By Kaleah Salmon • 4 min read • Thu, 15th May 2025
LinkedIn expands BrandLink, offers video ads with top creators
Digital Entertainment

LinkedIn expands BrandLink, offers video ads with top creators

LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.

By Sean Mitchell • 6 min read • Fri, 2nd May 2025
Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
Former AFL players launch talent platform with investors' backing
Human Capital Management

Former AFL players launch talent platform with investors' backing

Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025

Stories from Other Regions

Influencer Marketing stories

Homeware brands adapt as UK demand grows for outdoor living
Marketing Technologies

Homeware brands adapt as UK demand grows for outdoor living

UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.

By Kaleah Salmon • 4 min read • Thu, 24th Jul 2025
Gen Z drives renewed optimism & new demands in UK retail
Customer Experience

Gen Z drives renewed optimism & new demands in UK retail

Gen Z boosts UK consumer confidence to 28%, driving demand for personalised, authentic retail experiences amid cautious economic optimism, says dentsu report.

By Shannon Williams • 4 min read • Fri, 11th Jul 2025
YouTube marks 20 years as top platform for influencer spend
Marketing Technologies

YouTube marks 20 years as top platform for influencer spend

YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.

By Kaleah Salmon • 3 min read • Fri, 30th May 2025
Charlie Oscar partners with Fluent to streamline marketing insights
Partner Programmes

Charlie Oscar partners with Fluent to streamline marketing insights

Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025
B2B firms raise 2025 marketing budgets but KPIs stay flat
Marketing Technologies

B2B firms raise 2025 marketing budgets but KPIs stay flat

More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.

By Kaleah Salmon • 4 min read • Tue, 22nd Apr 2025