Influencer Marketing stories
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.
Affable.ai launches Skye, the world's first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.
Global services and solutions company, Persistent Systems, appoints Gurvinder Sahni as Chief Marketing Officer with over 20 years of marketing experience.
Sinclair announces key leadership appointments for APAC growth. Philippa Lui is CFO, Carbo Yu as Regional Exec. Director, and Jessica Man as MD - Hong Kong.
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.