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Market research stories

Australian online spending to rise for football finals
Artificial Intelligence

Australian online spending to rise for football finals

Households are set to boost spending on screens, snacks and beer as football finals and the NFL's Melbourne debut draw bigger audiences.

By Karen Joy Bacudo • 5 min read • Last week

Global Stories

Market research stories

Australians decorate for Christmas earlier, survey finds
Social Media

Australians decorate for Christmas earlier, survey finds

Festive spending is shifting earlier, with nearly 8.8 million Australian adults who celebrate Christmas decorating before December, a survey found.

By Sean Mitchell • 4 min read • Yesterday
Shoppers warm to AI meal plans but resist product picks
Marketing Technologies

Shoppers warm to AI meal plans but resist product picks

AI meal planning is gaining trust in Australia and New Zealand, but shoppers still override automated basket choices to control price and pack size.

By Sean Mitchell • 4 min read • 2 days ago
Half of Australians identify as gamers, Havas finds
Gaming

Half of Australians identify as gamers, Havas finds

The survey points to tighter rules, stronger brand scrutiny and gaming's growing role in how Australians socialise, learn and spend.

By Sean Mitchell • 4 min read • Last week
UK cardholders unaware of built-in protection cover
Fintech

UK cardholders unaware of built-in protection cover

A survey suggests 21% of UK cardholders do not know what cover their cards include, highlighting a wider checkout protection gap.

By Sofiah Nichole Salivio • 4 min read • Last week
Keeper Security names sales chiefs to boost North America
Privileged Access Management

Keeper Security names sales chiefs to boost North America

Demand for identity security tools is pushing Keeper to split its North American sales coverage between private sector and government buyers.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Euromonitor launches Passport agent in Microsoft 365 Copilot
Software-as-a-Service

Euromonitor launches Passport agent in Microsoft 365 Copilot

Users can now query Euromonitor's market data inside Microsoft 365 Copilot, with every answer citing sources to reduce AI errors and risk.

By Sean Mitchell • 4 min read • Last week
Software sellers lag buyers on self-serve digital sales
Software-as-a-Service

Software sellers lag buyers on self-serve digital sales

Routine software purchases are still bogged down by high-touch sales processes, even though most buyers would happily check out online.

By Karen Joy Bacudo • 4 min read • Last week
JLL appoints Mikhail Jaura to head Asia Pacific research
Hyperscale

JLL appoints Mikhail Jaura to head Asia Pacific research

Rising demand for AI and cloud infrastructure is intensifying competition for capital, sites and power across Asia Pacific's data centre market.

By Sean Mitchell • 4 min read • Last week
LoyaltyLion launches Black Friday retail event on loyalty
Customer Experience

LoyaltyLion launches Black Friday retail event on loyalty

Research suggests Black Friday loyalty offers can turn one-off bargain hunters into repeat customers, with 54% open to joining programmes.

By Sofiah Nichole Salivio • 4 min read • This month

Stories from Other Regions

Market research stories

Visa survey finds trust gap in AI-powered payments
Digital Transformation

Visa survey finds trust gap in AI-powered payments

Only 23% of US consumers trust generative AI to pay, but 61% would let Visa handle agent-led transactions, a survey found.

By Karen Joy Bacudo • 3 min read • Yesterday
UK shoppers prefer reliable retail tech over flashy AI
Digital Transformation

UK shoppers prefer reliable retail tech over flashy AI

UK retailers could miss the mark on digital spending, with shoppers valuing reliable basics such as pricing and returns over flashier AI tools.

By Sofiah Nichole Salivio • 3 min read • Last week
UK tech & telecoms small firms step up growth plans
Digital Transformation

UK tech & telecoms small firms step up growth plans

UK tech and telecoms small firms are outpacing the wider SME market, with most already using AI and planning fresh expansion.

By Karen Joy Bacudo • 4 min read • Last week
Singapore marketers say trust beats ad spend for Gen Z
Artificial Intelligence

Singapore marketers say trust beats ad spend for Gen Z

Trusted peer recommendations are increasingly outweighing ad budgets in Singapore B2B, potentially giving smaller firms a better shot at Gen Z buyers.

By Sean Mitchell • 4 min read • Last week
Singapore firms expect autonomous AI within a year
Robotics

Singapore firms expect autonomous AI within a year

Pressure is mounting on Singapore companies to overhaul systems and controls, as 70% expect rivals to use autonomous AI for key work within a year.

By Sean Mitchell • 3 min read • Last week
UK shoppers distrust AI recommendations, ThoughtSpot finds
Data Protection

UK shoppers distrust AI recommendations, ThoughtSpot finds

Privacy worries are undermining retailers' AI push, with only one in 10 UK shoppers saying they trust product recommendations, a survey found.

By Sean Mitchell • 4 min read • Last week
iPhone owners more likely to play audio aloud in public
Digital Signage

iPhone owners more likely to play audio aloud in public

Public frustration with loud phone use is widespread, after a survey found iPhone owners are more likely than Android users to play audio aloud.

By Sofiah Nichole Salivio • 4 min read • Last week