Market research stories - Page 2

AI-first smart glasses propel a 44.4% surge in global XR shipments, as Meta keeps the lead while headset demand slides and Viture grows fast.

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

Late payments leave Australian small firms fearing missed Payday Super, as Xero finds cash flow gaps and AUD $15,257 losses on average.

AliExpress boosts its UK Brand+ price promise, lifting per-item refunds to GBP £40 and monthly claim caps to GBP £160 on select goods.

Samsung unveils Jet 95S cordless vacuum in Australia, a AUD $799 model built for 'chore snacking' with stronger suction and smart cleaning modes.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

Telstra tops national NBN brand funnel measures, while Aussie Broadband emerges as the most trusted provider in Conjointly's new tracker.

Qualtrics unveils AI-driven synthetic panels and Research Hub, promising research-grade insights in hours and cheaper than human panels.

Qualtrics crowns Act XM top Asia Pacific Japan partner as it launches inaugural global Partner of the Year Awards across five categories.

Australia races to expand data centres as AI demand soars, testing how far densification can go while still hitting net-zero ambitions.

Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.

Visa widens Bridge tie-up to let more firms issue stablecoin-backed cards, targeting faster, more certain cross-border SMB payments.

Australian cyber security spending will hit AUD $7.555 billion in 2026, as AI adoption, talent shortages and rising threats fuel fresh investment.

AI tools leave office workers no faster overall, as time spent double-checking documents cancels out most of the promised productivity gains.

IDC says AI demand drives global server revenue to a record USD $444.1 billion, with hyperscalers and GPU-based systems leading the surge.

Australian firms boost AI spending for customer experience, but skills, data gaps and staff concerns show ambitions outpacing readiness.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

Virtana debuts system-wide AI observability as enterprises battle double-digit AI job failures and mounting hybrid, multi-cloud fragility.

Enterprises ditch plug-and-play AI as Cognizant research shows buyers now favour bespoke builds and services-led, long-term partnerships.

Bon Charge launches 25% off sleep sale for World Sleep Day as Australians turn to red light, infrared and blue light blocking tech.