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Market research Stories - Page 2

Australian Stories

Market research stories

Australian IT leaders say data gaps stall AI scale
Digital Transformation

Australian IT leaders say data gaps stall AI scale

A lack of live data infrastructure is leaving most Australian IT leaders unable to scale AI, according to new research from Confluent.

By Mark Tarre • 4 min read • Last month
Australians skip dryers in winter over energy costs
Internet of Things

Australians skip dryers in winter over energy costs

Rising power bills are pushing many households to dry clothes indoors, with 62% of Australians avoiding dryers in winter, survey data shows.

By Mark Tarre • 4 min read • Last month

Global Stories

Market research stories

Jamf launches AI governance for Mac as usage rises
Data Protection

Jamf launches AI governance for Mac as usage rises

Rising use of desktop AI tools on managed Macs is forcing IT teams to tighten controls, reporting and compliance oversight across devices.

By Sean Mitchell • 4 min read • This month
Tech Mahindra brings Perplexity AI into sales teams
Software-as-a-Service

Tech Mahindra brings Perplexity AI into sales teams

Customer-facing teams will get real-time, source-backed research tools as Tech Mahindra seeks faster, more tailored sales discussions.

By Sofiah Nichole Salivio • 4 min read • Last month
UK leads AI adoption but lags on confidence, survey shows
Digital Transformation

UK leads AI adoption but lags on confidence, survey shows

Despite the UK's strong uptake of AI and automation, only 9% of IT professionals are highly optimistic about its impact over the next two to three years.

By Sofiah Nichole Salivio • 4 min read • Last month
Optimizely study finds marketers cut corners on AI
Digital Transformation

Optimizely study finds marketers cut corners on AI

Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.

By Sofiah Nichole Salivio • 4 min read • Last month
Enterprise event pros favour AI translation over humans
Software-as-a-Service

Enterprise event pros favour AI translation over humans

Budget pressure and easier deployment are driving event teams to adopt AI translation, with 66% saying it beats human interpreters.

By Mark Tarre • 4 min read • Last month
Wordly survey says AI translation beats interpreters
Digital Transformation

Wordly survey says AI translation beats interpreters

Rising demand for multilingual meetings is pushing enterprises towards AI tools, with 66% of event professionals rating them better than interpreters.

By Sean Mitchell • 3 min read • Last month
US firms report more AI-related hiring errors than UK
Generative AI

US firms report more AI-related hiring errors than UK

Bad AI hires are now feeding costly mistakes, with US employers hit far more often than UK counterparts, a survey shows.

By Sofiah Nichole Salivio • 4 min read • Last month
Linux Foundation sets 2026 confidential computing summit
Data Protection

Linux Foundation sets 2026 confidential computing summit

Pressure on firms to secure sensitive AI workloads is driving the summit agenda as adoption of confidential computing accelerates, IDC says.

By Sean Mitchell • 5 min read • Last month
KPMG says AI becomes an everyday work tool for 22%
Digital Transformation

KPMG says AI becomes an everyday work tool for 22%

More firms are tying AI spending to measurable results, yet just 7% have established a return on investment, KPMG says.

By Karen Joy Bacudo • 4 min read • Last month
Infosys, ANA & LIONS launch CMO AI Hub for members
Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

The member-only hub gives 1,200 global marketing leaders a secure way to query shared insights and case studies as AI reshapes their jobs.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Market research stories

UK consumers use AI to discover brands, but still check
Generative AI

UK consumers use AI to discover brands, but still check

Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.

By Sofiah Nichole Salivio • 4 min read • Last month
Amazon Prime tops US loyalty rankings, study finds
Customer Experience

Amazon Prime tops US loyalty rankings, study finds

Rewards are now swaying 91% of US shoppers to buy again, with Amazon Prime, Walmart+ and Starbucks Rewards topping loyalty rankings.

By Sofiah Nichole Salivio • 4 min read • Last month
Poki study says web gaming is stealing social media time
Gaming

Poki study says web gaming is stealing social media time

Browser-based play is claiming more attention from users and could help developers reach new players beyond crowded app stores.

By Sofiah Nichole Salivio • 4 min read • Last month
Geospatial demand outpaces team capacity in Britain
Smart Cities

Geospatial demand outpaces team capacity in Britain

Three-quarters of geospatial teams say demand is rising faster than capacity, heightening pressure on staff, systems and decision-making.

By Sean Mitchell • 3 min read • Last month
Back-to-school buying shaped weeks before checkout
Social Media

Back-to-school buying shaped weeks before checkout

Nearly half of US Back-to-School buys are gifts, as Adlook says choices are often fixed weeks before parents reach checkout.

By Sofiah Nichole Salivio • 4 min read • Last month