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Market research Stories - Page 13

Australian Stories

Market research stories

Samsung tops Canstar Blue's 2026 phone satisfaction list
Customer Experience

Samsung tops Canstar Blue's 2026 phone satisfaction list

Samsung has reclaimed top spot in Canstar Blue's 2026 smartphone satisfaction rankings, as cost-conscious Australians prioritise value.

By Karen Joy Bacudo • 4 min read • Thu, 12th Feb 2026
Digital gift cards reshape Lunar New Year in Australia
Digital Transformation

Digital gift cards reshape Lunar New Year in Australia

Cost-of-living pressures are pushing Australians to swap traditional red envelopes for digital gift cards this Lunar New Year.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Feb 2026

Global Stories

Market research stories

UK IT departments most confident on AI future-readiness
Software-as-a-Service

UK IT departments most confident on AI future-readiness

UK IT teams are Europe's most confident on AI and cybersecurity, yet a survey shows many still lag in turning that optimism into maturity.

By Catherine Knowles • 4 min read • Sun, 15th Feb 2026
AI agents reshape sales teams across Australia, NZ
Customer Relationship Management

AI agents reshape sales teams across Australia, NZ

AI agents are rapidly transforming sales teams in Australia and New Zealand, slashing grunt work and reshaping how sellers prospect and close deals.

By Mark Tarre • 5 min read • Wed, 11th Feb 2026
Enterprise IoT hits USD $324bn as AI drives autonomy
Unified Communications

Enterprise IoT hits USD $324bn as AI drives autonomy

Enterprise IoT spending climbed 13% to USD $324bn in 2025 as firms shift from basic connectivity to AI-driven autonomous operations.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026
Many doubt under-16 social media bans cut online harm
Social Media

Many doubt under-16 social media bans cut online harm

New research finds most people doubt under-16 social media bans will curb online harm, expecting teens to bypass rules and limits.

By Sofiah Nichole Salivio • 3 min read • Thu, 5th Feb 2026
Cybersecurity as a Service market to hit USD $83.96bn
Firewalls

Cybersecurity as a Service market to hit USD $83.96bn

Cybersecurity as a Service market forecast to soar from USD $17.60bn in 2024 to USD $83.96bn by 2034, driven by threats and skills gaps.

By Sean Mitchell • 5 min read • Thu, 5th Feb 2026
Explainer: AI and consulting debate history and impact
Data Protection

Explainer: AI and consulting debate history and impact

Industry voices are divided on whether AI will diminish consulting roles or augment them by shifting the nature of the work.

By Sofiah Nichole Salivio • 5 min read • Thu, 5th Feb 2026

Stories from Other Regions

Market research stories

Electric Twin raises USD $14m to scale AI audiences
Data Analytics

Electric Twin raises USD $14m to scale AI audiences

London AI start-up Electric Twin raises USD $14m to grow its synthetic audience tech, pitched as a faster alternative to market research.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Feb 2026
Shoppers ditch baskets over delivery fees & friction
Digital Transformation

Shoppers ditch baskets over delivery fees & friction

Shoppers shun online baskets over high delivery fees and clunky checkouts as retailers plough cash into loyalty schemes and shiny AI tools.

By Mark Tarre • 4 min read • Thu, 12th Feb 2026
AliExpress lures UK shoppers from Amazon with prices
Marketing Technologies

AliExpress lures UK shoppers from Amazon with prices

AliExpress tempts budget-conscious UK shoppers away from Amazon, as new research highlights price as the dominant factor in purchases.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
UK firms boost travel & AI spend as ad budgets fall
Digital Transformation

UK firms boost travel & AI spend as ad budgets fall

UK firms ramp up travel and AI investment in 2025, even as advertising spend plunges 28%, signalling a sharper focus on productivity.

By Mark Tarre • 3 min read • Wed, 11th Feb 2026
UK bullish on quantum but skills gaps cloud outlook
Digital Transformation

UK bullish on quantum but skills gaps cloud outlook

UK firms are bullish on quantum computing, but a talent squeeze and flat budgets threaten to slow progress from pilots to scale.

By Shannon Williams • 4 min read • Wed, 11th Feb 2026
Square launches AI assistant to help UK SMEs use data
Customer Relationship Management

Square launches AI assistant to help UK SMEs use data

Square rolls out free AI assistant in the UK, helping SME owners query their own sales data in plain English to speed up decisions.

By Shannon Williams • 4 min read • Wed, 11th Feb 2026
UK consumers step up cross-checking as AI use grows
Customer Experience

UK consumers step up cross-checking as AI use grows

UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026
UK shoppers prize accurate updates over rapid delivery
Customer Experience

UK shoppers prize accurate updates over rapid delivery

UK shoppers value accurate parcel tracking and honest delivery updates far more than rapid shipping promises, a new Locus survey suggests.

By Mark Tarre • 4 min read • Fri, 6th Feb 2026
Airstride unveils Carmen AI to automate partner recruiting
Marketing Technologies

Airstride unveils Carmen AI to automate partner recruiting

Airstride launches Carmen AI, an autonomous agent that scouts, scores and contacts B2B channel partners, claiming up to 80% time savings.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 6th Feb 2026