Market research stories - Page 7

Gigamon is set to lead the deep observability market with a 52% share by 2025 as demand for hybrid cloud security grows globally.

Willis launches Zest Insurance, a digital platform offering tailored, fully online insurance solutions to Australian SMEs, starting with admin and support sectors.

The data diode market is set to nearly double to USD $919.29 million by 2034, driven by rising cyber threats and regulatory demands across sectors.

Mercury Analytics unveils Qual at Scale, merging broad surveys with deep interviews using AI for richer insights at costs like traditional quantitative research.

Deputy has named Ciaran Hale as Chief Technology Officer to spearhead AI innovation and enhance technology for shift-based businesses globally.

KX and NVIDIA have launched the AI Banker Agent, an AI system designed to enhance real-time decision-making and client service in global trading markets.

Over a third of APAC consumers now use AI for shopping, boosting convenience and new brand discoveries, says Adyen's 2025 report.

Pureprofile launches Datarubico, a self-serve platform offering brands greater control and cost-efficiency in research insights and sample management.

Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.

Acuity Knowledge Partners launches Agent Fleet, an AI platform designed to boost efficiency for banks, asset managers and private equity firms without more staff.

A new Stack Overflow survey reveals 82% of global developers are now familiar with open-source AI, with younger developers leading the charge.

A Stack Overflow survey reveals 82% of global developers are engaging with open-source AI, highlighting its rising significance for younger professionals.

Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

Qualtrics has launched Qualtrics Edge, a new market intelligence platform that combines AI with consumer insights to transform decision-making for businesses.

A recent YouGov survey reveals that 59% of Australian travellers crave personalised travel experiences, sparking innovation from TripADeal and Salesforce.

A study has crowned IKEA the top ecommerce site for customer experience in the UK for 2025, outpacing competitors with superior site performance.

New research by GumGum reveals that 62% of Australian consumers prefer contextually relevant ads, highlighting rising privacy concerns in digital marketing.

A new Accenture survey reveals that while 87% of Asia-Pacific businesses plan to boost generative AI investments, notably more is allocated to technology over human talent.

A study led by Japanese academics reveals that offline coupons significantly outperform online ones in driving consumer engagement and redemption rates.