FutureFive Australia - Consumer technology news from the future

Market share stories

Samsung

Samsung launches Galaxy A57 5G & A37 5G in Australia

Last week
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uc
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5g & beyond
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Samsung broadens its mid-range push in Australia with two new Galaxy A phones, longer software support and launch discounts across major retailers.
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Gigamon leads deep observability market as AI traffic surges

This month
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firewalls
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hybrid cloud
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digital transformation
Gigamon takes 51% of deep observability market as AI traffic drives 18% growth and pushes the segment towards USD $2.1 billion by 2030.
Masakiyo

New Relic appoints Masakiyo Furudate to head Japan

This month
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data protection
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digital transformation
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hyperscale
New Relic names Masakiyo Furudate Group Vice President as it steps up Japan investment, adds a local data centre and expands AI tools.
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Gigamon takes 51 per cent of deep observability market

This month
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virtualisation
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private cloud
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hybrid cloud
Gigamon dominates the deep observability race as AI and hybrid cloud traffic push the fast-growing sector towards USD $2.1 billion by 2030.
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Tineco tops wet & dry vacuum market for fourth year

Last month
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smart home
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jb hi-fi
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harvey norman
Tineco keeps global lead in household wet and dry vacuum cleaners as Euromonitor again places it first, with a 35% market share in 2025.
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Smart glasses drive 44% growth in global XR shipments

Last month
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gaming
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wearables
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physical security
AI-first smart glasses propel a 44.4% surge in global XR shipments, as Meta keeps the lead while headset demand slides and Viture grows fast.
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Global handheld smart camera shipments jump 83% in 2025

Last month
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drones
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pc market
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dji
IDC says global handheld smart camera shipments surged 83% to 16.65 million in 2025, with DJI and Insta360 leading the boom.
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Bitget launches unified crypto, traditional trading campaign

Last month
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crypto
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fintech
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defi
Bitget targets cross-asset traders with unified account push as it touts tokenised stocks, FX and commodities on one USD-denominated platform.
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Pullman Phuket boosts RevPAR after IDeaS RMS switch

Last month
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digital transformation
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partner programmes
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sas
Pullman Phuket Arcadia Naithon Beach lifts market share with IDeaS G3 RMS, driving a 10.3% RGI and 10.5% RevPAR increase year on year.
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OpenAI picks Brex for global spend and finance tasks

Last month
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digital transformation
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hyperscale
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fintech
OpenAI selects Brex to run global spend and finance operations, as automation tools vie to serve the fast-growing AI sector's complex needs.
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Compare Club widens health insurance panel to 10 funds

Last month
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fintech
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cx
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martech
Compare Club adds HBF, HIF and see-u to its panel, lifting coverage to about 67% of Australia's private health insurance market.
Shippit

Does data define the retail winners and losers in 2026?

Last month
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data analytics
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digital transformation
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cx
Australian retailers face rising insolvencies and online giants; those failing to harness delivery data risk becoming 2026's biggest losers.
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Bitget widens Ondo tokenised stocks, ETFs & metals

Last month
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crypto
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fintech
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blockchain
Bitget expands Ondo tokenised stocks, ETFs and metals, adding 24/7 tradable US equities, index funds and gold-silver exposure to its spot market.
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Amazon leads concentrated global hyperscale market

Last month
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hyperscale
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public cloud
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martech
Amazon leads the concentrated global hyperscale data centre market, as the top 10 providers captured 46% of 2024 revenue.
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IDC says global server revenue hits USD $444.1 billion

Last month
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network infrastructure
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semiconductors
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hyperscale
IDC says AI demand drives global server revenue to a record USD $444.1 billion, with hyperscalers and GPU-based systems leading the surge.
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Hitachi Vantara tops APeJ high-end storage rankings

Last month
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storage
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dr
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private cloud
Hitachi Vantara claims top APeJ ranking for high-end external storage as enterprises boost critical data infrastructure and AI workloads.
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Retain, represent, result: women reshaping technology

Last month
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digital transformation
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printing
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it industry
Women leaders in IT are transforming male-dominated industries by prioritising retention, real representation and measurable strategic results.
Worldwide smartphone

IDC warns smartphone shipments to fall on memory shock

Fri, 27th Feb 2026
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semiconductors
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supply chain
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apple
IDC says a memory shortage will drive a record 12.9% drop in 2026 smartphone shipments, hitting low-cost Android makers hardest.
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Swoop grows revenue 41% & boosts Melbourne fibre plan

Fri, 27th Feb 2026
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uc
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network infrastructure
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partner programmes
Swoop lifts first-half revenue 41% to AUD $64.1 million and accelerates a Melbourne fibre build backed by AUD $60 million in contracts.
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Hitachi Vantara tops APeJ high-end storage rankings

Thu, 26th Feb 2026
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storage
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data protection
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dr
Hitachi Vantara claims top APeJ spot in IDC's Q3 2025 rankings for high-end external storage, leading key markets including India and Korea.