FutureFive Australia - Consumer technology news from the future

Marketing Stories

Australian Stories

Marketing stories

REA adds property walkthrough reels to app video hub
Marketing

REA adds property walkthrough reels to app video hub

Buyers on the country's biggest property app will soon see more listings in video form, as REA widens its home-screen feed from July.

By Mark Tarre • 3 min read • Last month

Global Stories

Marketing stories

Go Swag raises USD $5m for US expansion with Mercia
Digital Transformation

Go Swag raises USD $5m for US expansion with Mercia

The Glasgow gifting platform plans to add 40 staff and open a Southeast Asia warehouse as it targets a bigger US market.

By Mark Tarre • 4 min read • Yesterday
The new rules of media investment in an unpredictable economy
Marketing

The new rules of media investment in an unpredictable economy

Marketers are shifting budgets towards flexible channels as inflation and volatile consumer behaviour make fixed media plans harder to defend.

By Ben Baker • 3 min read • Yesterday
Mailchimp launches Analytics AI & expands integrations
Data Protection

Mailchimp launches Analytics AI & expands integrations

Paid Mailchimp users worldwide can now query campaign performance in plain language as the platform adds Analytics AI and broader app links.

By Karen Joy Bacudo • 4 min read • Last week
AI boosts domain values as trust becomes key online
Digital Transformation

AI boosts domain values as trust becomes key online

Strong domains are set to become more valuable as AI makes it easier for small teams to launch websites and apps, a survey found.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Samsung Ads, Eyeota team up on connected TV targeting
Data Privacy

Samsung Ads, Eyeota team up on connected TV targeting

Advertisers in Singapore, Thailand and the Philippines can now target Connected TV households using Samsung Smart TV viewing data and Eyeota consumer profiles.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Dreame names Cristiano Ronaldo as global ambassador
Smart Cities

Dreame names Cristiano Ronaldo as global ambassador

The tie-up aims to lift the Chinese appliance maker's overseas profile as it broadens into more home products and competes in premium smart tech.

By Joseph Gabriel Lagonsin • 4 min read • Last week
IAG cuts 15 websites to one platform in digital overhaul
Data Analytics

IAG cuts 15 websites to one platform in digital overhaul

Faster site updates and fewer errors should help IAG reach more customers, after it cut 15 websites to one platform and 4,500 pages.

By Mark Tarre • 5 min read • Last week
Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last month
Amplified launches AttentionAI to predict ad attention
Marketing

Amplified launches AttentionAI to predict ad attention

Advertisers could cut wasted spend as the new tool predicts attention before budgets are committed, using data from 2 million people.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Canva launches Gemini Connected App for AI design workflows
Generative AI

Canva launches Gemini Connected App for AI design workflows

Users can now turn Gemini prompts into editable Canva graphics, with brand assets and layered image edits built into the workflow.

By Sean Mitchell • 3 min read • Last month
Attentive launches AI tools for RCS message rollout
Customer Experience

Attentive launches AI tools for RCS message rollout

Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Koddi partners Wolt Ads on German programmatic launch
Software-as-a-Service

Koddi partners Wolt Ads on German programmatic launch

Brands and agencies in Germany can now buy Wolt's app-based commerce ads programmatically, as Koddi expands beyond travel into retail media.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Marketing stories

IAB New Zealand launches Wellington industry council
Data Protection

IAB New Zealand launches Wellington industry council

The new body gives Wellington's government-heavy digital ad market a formal voice in IAB New Zealand's national standards and privacy work.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Varn Search Marketing appoints four to leadership team
Data Analytics

Varn Search Marketing appoints four to leadership team

Revenue growth to GBP £1.4 million and 40 new clients have prompted Varn to expand its senior management as search shifts under AI.

By Mark Tarre • 4 min read • Last month
ΑΙ FOMO is changing the game for digital marketing professionals
Data Analytics

ΑΙ FOMO is changing the game for digital marketing professionals

Burnout is rising as marketers race to master AI, while more than 70% of teams now work beyond sustainable capacity.

By Search Magic • 4 min read • Last month
Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses
Generative AI

Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses

New Zealand businesses risk losing search traffic as AI summaries and chat tools increasingly answer customer queries without a click.

By Dominic Vivarini • 6 min read • Last month