Marketing strategy stories - Page 4

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

Yahoo embeds Agentic AI across its global DSP, letting advertisers plug in their own models to automate planning, buying and optimisation.

JFrog appoints former Udemy marketing leader Genefa Murphy as CMO to spearhead global growth in AI-driven software supply chain tools.

Sandisk scraps WD_BLACK and WD Blue SSD lines, unifying its internal NVMe range under a new three-tier SANDISK Optimus brand.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

Kubus names Katie Hunt as Head of Marketing and promotes Liv Duncan to Head of HR, strengthening leadership for global growth plans.

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

DXC launches AdvisoryX to help enterprises scale AI, as 94% struggle to move beyond pilots and build coherent business cases.

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

Experts reveal 2026 CX trends: seamless AI-human service, hyper-individualised experiences, and AI as an intimate advisor shaping marketing strategies.

Proofpoint has appointed Joyce Kim as Chief Marketing Officer to lead its marketing strategy amid rising AI adoption in cybersecurity and data protection.

Analytic Partners tops Gartner's Magic Quadrant for Marketing Mix Modelling Solutions for the second year, praised for execution and visionary analytics platforms.

Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.

APAC's travel sector moves beyond recovery, focusing on trust and loyalty as key to winning customers in 2026 amid rising acquisition costs.

Robotic Marketer unveils a unified platform combining marketing automation and project management to help SMBs streamline and automate their campaigns.

Small firms are adopting autonomous all-in-one marketing platforms to cut costs and boost efficiency amid rising staff expenses and tech complexities.

Community-led growth is boosting app success in APAC this holiday season, offering cost-efficient gains amid rising mobile adoption and tighter budgets.