Marketing strategy stories - Page 3

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.

Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.

ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

MUFG Pension & Market Services signs three-year Premier Partnership with Sydney Swans from 2026, spanning AFL, AFLW and SCG assets.

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

Bitget launches GracyAI, a chatty avatar of boss Gracy Chen to guide crypto users on strategy and mindset, not quick-fire price tips.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Edifier charts next phase of global audio push, targeting hybrid workers with HDMI eARC speakers, studio monitors and planar earbuds.

Logitech G offers 30-day money-back guarantee on JB Hi-Fi pre-orders of its PRO X2 SUPERSTRIKE gaming mouse in Australia.

Azzet names governance veteran Henry Stoever to its board as it accelerates the global rollout of its premium asset marketplace.

Tech Mahindra climbs to fourth in India and ninth globally for brand strength, as Brand Finance values its brand at USD $3.4 billion.

Pax8 taps former Microsoft Asia channel leader Sarah Bowden to spearhead APAC sales, marketing and partner growth from 2026.

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.

Brands must build “machine trust” by 2026 or risk vanishing from AI-led discovery as CEEK warns creativity alone will no longer secure visibility.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.