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Marketing Stories - Page 14

Australian Stories

Marketing stories

More deepens SourseAI deal to cut digital CPA costs
Marketing

More deepens SourseAI deal to cut digital CPA costs

Australian telco More deepens SourseAI partnership, using Atlas marketing mix modelling to cut digital CPA and sharpen media spend.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Feb 2026

Global Stories

Marketing stories

AXL & PUSH launch STRATIS agentic AI for marketers
Data Analytics

AXL & PUSH launch STRATIS agentic AI for marketers

AXL and PUSH Media launch STRATIS, an agentic AI “OS” giving marketers a unified, human-governed hub for real-time decisions across channels.

By Sean Mitchell • 4 min read • Fri, 27th Feb 2026
AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS
Data Analytics

AI is rewriting the B2B marketing playbook for CIOs, CTOs & CMOS

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

By James Foote • 4 min read • Thu, 26th Feb 2026
Ogury brings persona-based audience targeting to CTV
Data Privacy

Ogury brings persona-based audience targeting to CTV

Ogury brings its persona-based ad targeting to connected TV, promising consistent cross-screen audiences as brands boost streaming spend.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Feb 2026
Awin unveils tools to speed affiliate campaign setup
Robotic Process Automation

Awin unveils tools to speed affiliate campaign setup

Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.

By Sean Mitchell • 3 min read • Thu, 26th Feb 2026
Xero Power Lists boost app discovery, developer reach
Fintech

Xero Power Lists boost app discovery, developer reach

Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.

By Karen Joy Bacudo • 4 min read • Thu, 26th Feb 2026
ANZ marketers turn to AI as customer expectations soar
Digital Transformation

ANZ marketers turn to AI as customer expectations soar

ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.

By Shannon Williams • 5 min read • Thu, 26th Feb 2026
Brands pivot to integrations in virtual worlds shift
Gaming

Brands pivot to integrations in virtual worlds shift

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

By Shannon Williams • 4 min read • Thu, 26th Feb 2026
Conductor AI tools embedded in Acquia CMS workflows
Enterprise Content Management

Conductor AI tools embedded in Acquia CMS workflows

Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 25th Feb 2026
Marketers lag on AI tools amid data & trust concerns
Data Protection

Marketers lag on AI tools amid data & trust concerns

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

By Sofiah Nichole Salivio • 4 min read • Tue, 24th Feb 2026
Australian employers brace for renewed pay negotiations
Human Capital Management

Australian employers brace for renewed pay negotiations

Australian employers grow bolder on 2026 pay talks, ready to lift offers modestly and use perks as tight budgets meet scarce skills.

By Karen Joy Bacudo • 4 min read • Tue, 24th Feb 2026
Mobile app installs & sessions keep climbing in 2025
Gaming

Mobile app installs & sessions keep climbing in 2025

Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.

By Karen Joy Bacudo • 4 min read • Tue, 24th Feb 2026
Rise at Seven hires Matt Holmes to drive AI era reset
Digital Transformation

Rise at Seven hires Matt Holmes to drive AI era reset

Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.

By Mark Tarre • 3 min read • Fri, 20th Feb 2026
DealerAssist unveils rapid SaaS platform for car dealers
Software-as-a-Service

DealerAssist unveils rapid SaaS platform for car dealers

DealerAssist launches rapid SaaS website platform for car dealers, promising live sites in a day with synced inventory and lead management.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026

Stories from Other Regions

Marketing stories

CEEK posts 50 percent growth & hires Grace Flusfeder
Marketing Technologies

CEEK posts 50 percent growth & hires Grace Flusfeder

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

By Sofiah Nichole Salivio • 4 min read • Thu, 26th Feb 2026
Are ads the inevitable future of artificial intelligence?
Data Protection

Are ads the inevitable future of artificial intelligence?

OpenAI's move to add ads to ChatGPT in the US is sparking Canadian fears over trust, data use and a possible ad-driven AI future.

By Jake MacAndrew • 4 min read • Wed, 25th Feb 2026
UK fashion brands swap viral hype for AI & loyalty
Digital Transformation

UK fashion brands swap viral hype for AI & loyalty

UK fashion brands are ditching viral trend-chasing in favour of AI-powered personalisation, loyalty-building and deeper influencer storytelling.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 20th Feb 2026