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Marketing Stories - Page 15

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Marketing stories

Google unveils Scenario Planner for Meridian MMM use
Data Analytics

Google unveils Scenario Planner for Meridian MMM use

Google has launched Scenario Planner for its open-source Meridian MMM, giving marketers a no-code way to test budget scenarios and ROI.

By Sofiah Nichole Salivio • 4 min read • Fri, 20th Feb 2026
Marketers boost budgets as LLMs emerge as key audience
Digital Transformation

Marketers boost budgets as LLMs emerge as key audience

Marketers plan to raise content budgets for 2026 as large language models rapidly become a primary audience and core performance metric.

By Catherine Knowles • 4 min read • Thu, 19th Feb 2026
Unilever partners Google Cloud to build AI-first backbone
Data Analytics

Unilever partners Google Cloud to build AI-first backbone

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

By Mark Tarre • 4 min read • Wed, 18th Feb 2026
Advertising standards tightened to protect Kiwi consumers
Health Technologies

Advertising standards tightened to protect Kiwi consumers

New Zealand tightens health advertising code, curbing influencer endorsements, tougher evidence rules and stricter protections for vulnerable people.

By Karen Joy Bacudo • 5 min read • Tue, 17th Feb 2026
Stop burning money on manual marketing tasks
DevOps

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026
'Valentine' wording boosts email wins, study finds
DevOps

'Valentine' wording boosts email wins, study finds

Brands swapping 'Valentine's Day' for personal 'Valentine' subject lines see big email gains, as generic “love” talk and “shop” prompts drag.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026
AI referrals surge as web traffic falls & costs rise
Data Analytics

AI referrals surge as web traffic falls & costs rise

AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 13th Feb 2026
Wesfarmers, Microsoft deepen AI & cloud retail pact
Data Analytics

Wesfarmers, Microsoft deepen AI & cloud retail pact

Wesfarmers is deepening its AI and cloud pact with Microsoft to roll out Copilot tools, agents and data platforms across its retail brands.

By Sean Mitchell • 3 min read • Fri, 13th Feb 2026
Cloaking drives surge in PropellerAds ad safety blocks
Malware

Cloaking drives surge in PropellerAds ad safety blocks

Cloaking dominates PropellerAds' 2025 safety report as stricter checks drive a 35% rise in blocked campaigns and more account suspensions.

By Shannon Williams • 3 min read • Fri, 13th Feb 2026
Clarity unveils Surfacd to track B2B brands in AI search
Customer Experience

Clarity unveils Surfacd to track B2B brands in AI search

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

By Catherine Knowles • 4 min read • Thu, 12th Feb 2026
Infobip boosts WhatsApp marketing ROI with new API tools
Data Protection

Infobip boosts WhatsApp marketing ROI with new API tools

Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.

By Catherine Knowles • 4 min read • Thu, 12th Feb 2026
30Acres set to rebuild Zulu & Zephyr's global Shopify site
Digital Transformation

30Acres set to rebuild Zulu & Zephyr's global Shopify site

Creative agency 30Acres will rebuild Zulu & Zephyr's global eCommerce platform on Shopify 2.0, with a new site launching in Q2 2026.

By Catherine Knowles • 3 min read • Thu, 12th Feb 2026
Nium adds three C suite leaders to drive global growth
Crypto

Nium adds three C suite leaders to drive global growth

Nium strengthens global payments push with new chiefs for risk, technology and marketing as AI, stablecoins and regulation reshape the sector.

By Mark Tarre • 3 min read • Thu, 12th Feb 2026

Stories from Other Regions

Marketing stories

TrafficGuard expands New York base amid US ad fraud surge
Gaming

TrafficGuard expands New York base amid US ad fraud surge

TrafficGuard ramps up New York presence as US advertisers brace for rising ad fraud, with losses forecast to hit USD $172 billion by 2028.

By Catherine Knowles • 4 min read • Wed, 18th Feb 2026
Why household context matters for the future of audience insight
Data Protection

Why household context matters for the future of audience insight

As personal identifiers fade, marketers are turning to household context for richer, privacy-safe audience insight that reflects real lives.

By Colin Grieves • 4 min read • Wed, 18th Feb 2026
European marketers plan to simplify martech stacks
Unified Communications

European marketers plan to simplify martech stacks

European marketers aim to simplify bloated martech stacks, trimming tools to cut costs, speed execution and gain better control of CX.

By Mark Tarre • 4 min read • Fri, 13th Feb 2026
Most Britons baffled by new AI & marketing job titles
Marketing Technologies

Most Britons baffled by new AI & marketing job titles

Most Britons have never heard of new AI and marketing roles, with many dismissing titles like Belonging Manager and Empathy Engineer as fake.

By Mark Tarre • 5 min read • Fri, 13th Feb 2026
Shirofune adds Reddit Ads to its omnichannel ad suite
Customer Experience

Shirofune adds Reddit Ads to its omnichannel ad suite

Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.

By Mark Tarre • 3 min read • Fri, 13th Feb 2026