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Marketing Stories - Page 18

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Marketing stories

BYRDLI & Travel Portland launch creator-led winter push
Marketing

BYRDLI & Travel Portland launch creator-led winter push

BYRDLI and Travel Portland unveil The Portland Cut, a creator-led winter campaign turning real-time city-meets-wild moments into bookable trips.

By Mark Tarre • 4 min read • Tue, 27th Jan 2026
Online creators shift focus from ads to subscriptions
Data Analytics

Online creators shift focus from ads to subscriptions

Online creators turn from volatile ad deals to subscriptions, affiliates and paid events, bringing bigger paydays but trickier tax demands.

By Sean Mitchell • 4 min read • Mon, 26th Jan 2026
AI drives product discovery but reviews still seal buys
Customer Experience

AI drives product discovery but reviews still seal buys

Shoppers turn to AI to find products, but 92% still demand reviews and real customer photos before finally clicking to buy.

By Sofiah Nichole Salivio • 4 min read • Sat, 24th Jan 2026
JCDecaux reshapes ANZ team with three executive hires
Partner Programmes

JCDecaux reshapes ANZ team with three executive hires

JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 23rd Jan 2026
Coegi names Chris Kotyck EVP to drive North America growth
Artificial Intelligence

Coegi names Chris Kotyck EVP to drive North America growth

Coegi appoints Chris Kotyck EVP of Digital Operations to scale programmatic and social media services across North America from Canada.

By Sofiah Nichole Salivio • 4 min read • Fri, 23rd Jan 2026
BatchPhoto 5.1 adds lossless formats & new UI
Robotic Process Automation

BatchPhoto 5.1 adds lossless formats & new UI

BatchPhoto 5.1 refreshes its interface, adds lossless WEBP, HEIF and AVIF support, and refines upload workflows for high-volume image work.

By Kaleah Salmon • 3 min read • Thu, 22nd Jan 2026
Marketers' AI ambitions stall amid fragmented ad stacks
Data Analytics

Marketers' AI ambitions stall amid fragmented ad stacks

Marketers' AI hopes hit reality as new survey finds fragmented ad tech stacks stalling cross-channel orchestration and campaign execution.

By Sofiah Nichole Salivio • 4 min read • Thu, 22nd Jan 2026
Verde Digital hires Chloe Steele as new SEO Manager
Marketing Technologies

Verde Digital hires Chloe Steele as new SEO Manager

Verde Digital has hired former PrettyLittleThing specialist Chloe Steele as SEO Manager to bolster fashion and eCommerce search expertise.

By Sofiah Nichole Salivio • 3 min read • Thu, 22nd Jan 2026
OpenAI to test ads as ChatGPT Go expands across US
Software-as-a-Service

OpenAI to test ads as ChatGPT Go expands across US

OpenAI rolls out USD $8-a-month ChatGPT Go across the US and prepares to trial clearly labelled ads for free and Go users.

By Mark Tarre • 4 min read • Tue, 20th Jan 2026
YAP Global names Otto Jacobsson CEO amid crypto shift
Crypto

YAP Global names Otto Jacobsson CEO amid crypto shift

YAP Global appoints Otto Jacobsson as CEO, signalling expansion and a broader service mix as the crypto and digital assets sector matures.

By Mark Tarre • 3 min read • Fri, 16th Jan 2026
Constant Contact buys GURU event & education assets
Marketing Technologies

Constant Contact buys GURU event & education assets

Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.

By Catherine Knowles • 4 min read • Fri, 16th Jan 2026
GlobalLogic names LuJean Smith CMO to drive AI growth
Digital Transformation

GlobalLogic names LuJean Smith CMO to drive AI growth

GlobalLogic hires LuJean Smith as CMO to sharpen global brand, push VelocityAI and align with Hitachi's Inspire 2027 growth strategy.

By Karen Joy Bacudo • 3 min read • Thu, 15th Jan 2026

Stories from Other Regions

Marketing stories

UK health & beauty marketers to ramp up AI in 2026
Data Analytics

UK health & beauty marketers to ramp up AI in 2026

UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.

By Mark Tarre • 4 min read • Thu, 22nd Jan 2026
Anonymised unveils Audience Lift to boost ad targeting
Marketing Technologies

Anonymised unveils Audience Lift to boost ad targeting

Anonymised debuts Audience Lift, promising 30-40% performance gains by turning first-party data into dynamic, privacy-safe ad audiences.

By Kaleah Salmon • 3 min read • Thu, 22nd Jan 2026
THG Studios reshapes Senior Creative Team with key hires
eCommerce

THG Studios reshapes Senior Creative Team with key hires

THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.

By Sofiah Nichole Salivio • 3 min read • Wed, 21st Jan 2026
Mobile & AI power record UK online Christmas sales
Data Analytics

Mobile & AI power record UK online Christmas sales

UK shoppers spent a record GBP £26.9bn online over Christmas 2025, as mobile purchases surged and AI-driven referrals leapt from 2024.

By Mark Tarre • 3 min read • Tue, 20th Jan 2026
Hendrix Rose PR to boost Verde Digital's UK profile
Marketing Technologies

Hendrix Rose PR to boost Verde Digital's UK profile

Hendrix Rose PR has been appointed to lead UK media relations for fashion search specialist Verde Digital, targeting fashion and eCommerce titles.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 15th Jan 2026
AI slowdown pushes employers to prioritise reputation
Digital Transformation

AI slowdown pushes employers to prioritise reputation

AI hiring slowdown pushes employers to scrutinise online reputation, raising the bar for trust and squeezing early‑career candidates.

By Shannon Williams • 4 min read • Thu, 15th Jan 2026