Marketing stories - Page 3

Smarter hosting choices are becoming a key edge for Australian online retailers, as speed, stability and scalability shape sales and customer trust.

Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.

OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.

Receivers take control of Click Frenzy and Power Retail as both businesses keep trading while options are reviewed under liquidation.

Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.

KPMG survey shows global leaders will keep AI investment high through recession fears, as governance and workforce change separate winners from the rest.

Progress Software adds AI search, personalisation and conversational tools to Sitefinity as enterprises seek more governed digital experiences.

Australian marketers split over who should own AI visibility, as 84% of leaders report fragmented responsibility and rising reputational risk.

AI search is forcing marketers to rethink visibility, as businesses adapt content for direct answers, zero-click journeys and broader source inclusion.

Apple rolls out Business platform for companies, bundling device management and brand tools as it replaces Manager and Connect.

Aquablue opens Morristown headquarters as Chief Executive Officer Chris Marino hails expansion after workforce growth of more than 40%.

Australian SMEs defy weak sentiment to lift hiring 6.8%, while AI job ads surge 13-fold and construction and trades lead wage growth.

AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.

Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.

Meliora acquires Auckland-based Backchat Media, gaining a New Zealand foothold and bolstering its APAC digital strategy and content offering.

TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.