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Marketing stories - Page 5

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The Golden Triangle of marketing in the AI era

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digital transformation
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
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Why technical foundation is critical for Generative Engine Optimisation (GEO) success

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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
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PixVerse hits unicorn status with record AI video round

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digital transformation
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e-learning
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rpa
AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.
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BrightEdge unveils AI tools to track search visibility

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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
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Canva unveils Magic Layers to turn flat images editable

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uc
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erp
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genai
Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.
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monday.com opens workspace doors to external AI agents

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crm
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devops
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hcm
monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.
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AI ambition outpaces readiness for smaller businesses

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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
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IBM warns AI & quantum threats will reshape cybercrime

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malware
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data protection
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ransomware
IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.
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Perion debuts Outmax AI agent to optimise TikTok ads

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martech
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ai
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marketing
Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.
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Sparkfly & PlayOn link school sports to retail data

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data protection
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martech
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commerce systems
Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.
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Generate Summit unveils 2026 B2B marketer keynotes

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martech
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marketing
Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.
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Five red flags that suggest your AI content is actually hurting your rankings

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data analytics
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genai
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
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Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech

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marketing
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it industry
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branding
Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.
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Google AI more negative than ChatGPT for brand reputation

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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Invisible labour in a digital world

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partner programmes
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hybrid & remote work
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marketing
As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.
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The beautiful chaos of parenthood is SEO's secret sauce

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martech
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hybrid & remote work
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marketing
Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.
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Style, substance, and strategy: Drawing similarities between pageantry and PR

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partner programmes
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clean technologies
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marketing
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
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Start training for a job that doesn't exist yet

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data analytics
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data science
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management
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
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The future of marketing is built on open data infrastructure

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data analytics
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cx
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martech
Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.
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Criteo becomes first adtech partner for ChatGPT ads

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cx
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martech
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personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.