Marketing stories - Page 6

Digital campaign strategy is reshaping marketing, where AI, workflows and diverse leadership align data, design and production at scale.

Female leaders at SAS Australia and New Zealand are mentoring, advocating and innovating to build pathways for the next generation in tech.

The net-zero transition risks stalling unless more women shape the tech driving AI, cybersecurity and digital energy systems.

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

In tech and marketing, women are excluded not just by bias in code or funding, but by domestic load and male-coded networking rituals.

myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.

AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.

Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.

Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.

AI assistants are reshaping B2B discovery, forcing CIOs, CTOs and CMOs to rebuild content for zero‑click, conversational buying journeys.

Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.

Xero launches App Store Power Lists to spotlight top referred apps, boosting discovery for small businesses and reach for developers.

CTV is booming, but ads are often unseen or faked, costing brands millions and making independent verification an urgent industry priority.

Australian telco More deepens SourseAI partnership, using Atlas marketing mix modelling to cut digital CPA and sharpen media spend.

ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

Conductor's AI content tools will be embedded directly into Acquia CMS, moving optimisation into the authoring workflow for enterprise teams.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

Australian employers grow bolder on 2026 pay talks, ready to lift offers modestly and use perks as tight budgets meet scarce skills.

Global mobile app installs jumped 10% in 2025 as sessions rose 7%, fuelled by surging finance and eCommerce usage in APAC and beyond.