PC Market stories
Australian buyers now have access to HP's new AI-enabled PCs, with premium models starting at AUD $2,899 and topping out at AUD $6,500.
The wins could bolster Gigabyte's premium motherboard push, with the four boards now on sale in Australia through authorised retailers and distributors.
Business buyers in Australia can now get a 0.99kg 14-inch Copilot+ PC from AUD $3,399, with local AI tools and 26-hour battery life.
Limited to 4,999 units, the notebook targets collectors with a USD $5,599 price tag and AI hardware tuned for premium workloads.
The chip maker's desktop push could raise prices and force businesses to rethink upgrades around on-device AI, security and battery life.
Smaller firms' shift towards higher-spec devices is widening Europe's pricing gap, with reseller average selling prices rising far faster than retail chains.
Gigabyte has expanded its PC hardware line-up with new AI systems, gaming components and design-focused builds under its Enter Infinity.
Targeting students and younger professionals, the new model starts at Dell's lowest XPS price yet while keeping touchscreen and Wi-Fi 7 standard.
Higher average selling prices are offsetting weaker demand, lifting European notebook revenues 12% in early Q2 despite falling unit sales.
The move broadens Arm-based computing into budget PCs, as Qualcomm targets student and small business buyers with all-day battery life and AI features.
HP is betting buyers will pay more for local AI processing and premium portability as it rolls out pricier PCs across both markets.
Buyers across Europe are trading up to higher-spec refurbished notebooks, lifting revenue 10% even as unit sales stayed broadly flat.
Consumers are prioritising pricier PCs over phones, as higher component costs and longer upgrade cycles lifted retail tech revenues across Europe.
Buyers in Australia and New Zealand will get a year of Surfshark One on selected Gigabyte notebooks, adding security value worth more than AUD $170.
Rising short-form video and vlogging demand helped the category reach 16.65 million units, putting pressure on traditional cameras and margins.
System designers and OEMs gain longer-term supply and support as Kingston adds industrial memory and SSDs for harsher, high-uptime deployments.
Students and gamers in India can get up to 24-month EMI plans, extra warranty and backpack bundles on selected MSI laptops.
Compact PC builders in India gain more choice as the new cabinets support standard parts, better airflow and budget upgrades.
Rising device prices and tight budgets are pushing more firms towards monthly finance, giving resellers steadier upgrades and richer service sales.
India's PC builders get two new air coolers, one with a real-time temperature display, as Consistent widens its components range.