PC Market stories
Gigabyte bundles Surfshark One with AI laptops in ANZ
4 days ago
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saas
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gaming
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data protection
Gigabyte pairs Surfshark One with select AERO X16 and GAMING A16 laptops in Australia and New Zealand to boost its AI PC pitch.
Global handheld smart camera shipments jump 83% in 2025
Last month
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drones
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pc market
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dji
IDC says global handheld smart camera shipments surged 83% to 16.65 million in 2025, with DJI and Insta360 leading the boom.
Asia-Pacific PC shipments seen falling 13.7% in 2026
Last month
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semiconductors
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hyperscale
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dc
Asia-Pacific PC shipments are expected to reverse sharply in 2026 as memory shortages and higher prices squeeze supply after a strong 2025 rebound.
PC shipments to plunge in 2026 on memory shortages
Last month
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semiconductors
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supply chain
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windows
Global PC shipments are set to slump 12% in 2026 as memory shortages push component costs sharply higher and force up system prices.
IDC cuts 2026 PC forecast as memory shortages bite
Last month
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partner programmes
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supply chain
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risk & compliance
IDC warns memory shortages and supply constraints will drive a steeper 2026 fall in PC and tablet shipments, even as market value rises.
MacBook Neo goes on sale as Apple's lowest-priced laptop
Last month
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power / energy
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displays
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ai
Apple has launched MacBook Neo, a 13-inch aluminium laptop that becomes its lowest-priced MacBook, targeting students and first-time buyers.
Apple unveils MacBook Neo, its most affordable laptop
Last month
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digital entertainment
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supply chain
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displays
Apple has launched MacBook Neo, a 13-inch aluminium laptop with Apple silicon, focused on budget-conscious users.
Apple unveils M5 Macs & Studio Displays with AI focus
Last month
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displays
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llms
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ai
Apple launches M5-powered MacBook Air and Pro plus new Studio Displays, pushing on-device AI, faster storage and Thunderbolt 5 connectivity.
Asus targets 30% APAC notebook share with AI, partners
Tue, 10th Feb 2026
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digital transformation
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cx
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martech
Asus courts 215 APAC partners in Sydney, tying AI PCs and omnichannel retail to an ambitious 30% consumer notebook market share goal.
Explainer: Why service and repair shops are disappearing
Thu, 22nd Jan 2026
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supply chain
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clean technologies
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sustainability
Repair shops once formed the backbone of local high streets. Rising costs, sealed devices and shifting consumer habits are now pushing many to close.
AI notebook prices drop as retailers face tough trade-offs
Fri, 9th Jan 2026
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semiconductors
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digital transformation
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supply chain
AI notebook prices across Europe have slumped by a third, pushing the tech into the mainstream as retailers juggle volume against margins.
Qualcomm unveils Snapdragon X2 Plus for Copilot+ PCs
Tue, 6th Jan 2026
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uc
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semiconductors
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data analytics
Qualcomm debuts Snapdragon X2 Plus chip, promising faster, more efficient Copilot+ Windows 11 laptops arriving from major brands in 2026.
HP debuts slimmer AI laptops & creator all-in-ones
Tue, 6th Jan 2026
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gaming
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uc
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e-learning
HP has revealed a slimmer AI‑centric OmniBook Ultra 14 and OmniStudio X 27 creator desktop as it overhauls PCs for hybrid, creative work.
Dell unveils thinner XPS 14 & 16, XPS 13 to return
Tue, 6th Jan 2026
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network infrastructure
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power / energy
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ai
Dell debuts slimmer XPS 14 and 16 with faster AI performance and longer battery life, and promises an ultra-thin XPS 13 later this year.
PC market analysis reveals AI & Windows 11 potential
Mon, 10th Feb 2025
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pc market
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public sector
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engineering
According to CONTEXT's latest analysis, the PC market is facing a shaky demand downturn but may rebound by 2025 thanks to AI advancements and Windows 11 upgrades.
Modest recovery predicted for global PC market in 2024
Fri, 20th Sep 2024
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ai
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notebook
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pc market
CONTEXT forecasts a modest PC market recovery in 2024, driven by increased demand for replacement devices and technological enhancements amid stabilising economic conditions.
Australian traditional PC market shrinks by nearly 10% in 2023
Wed, 20th Mar 2024
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pc hardware
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notebook
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pc market
A steep 9.8% contraction hit Australia's traditional PC market in 2023, amid inflation-related woes, impacting notably desktops and notebooks, IDC report reveals.
Asia/Pacific PC market reports dramatic decline in 2023
Wed, 20th Mar 2024
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pc hardware
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notebook
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pc market
PC shipments in the Asia/Pacific region, inclusive of Japan and China, plummeted 16.1% in 2023 amidst muted demand and tepid economic recovery.
Intel launches AI Everywhere with advances in AI technology
Fri, 15th Dec 2023
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network infrastructure
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edge computing
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wireless networks
Intel introduces a new range of AI products, marking a revolutionary shift in their architecture, to accelerate AI implementation worldwide.
PC and tablet markets on the decline, millions of units down - IDC
Tue, 7th Mar 2023
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pc market
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mobility
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market
Declining demand and challenging macro-economic conditions have caused IDC to further lower its forecast for the worldwide PC and tablet markets.