Premiere Pro Stories

Nvidia expands local AI agents across RTX & DGX PCs

Privacy-focused local AI agents are moving on-device, as Nvidia and Microsoft add security controls and wider app support to Windows PCs.

By Sean Mitchell • 4 min read • Last week

Gaming

Nvidia unveils RTX Spark PCs and expands RTX software

More than 1,000 games and apps now support Nvidia's RTX features, as the chipmaker also readies a new compact PC design for AI tasks.

By Sean Mitchell • 4 min read • Last week

Data centers

Asus launches ProArt creator PCs with NVIDIA RTX Spark

Creative professionals could run large AI and rendering workloads locally as ASUS adds laptops and a mini PC built on NVIDIA RTX Spark.

By Sean Mitchell • 4 min read • Last week

Ultrabook

Hands-on review: MacBook Air M5 - Still excellent bang for buck

A$100 price rise may sting, but the M5 model still offers all-day battery life, strong performance and more storage for buyers.

By David Shilovsky • 5 min read • Last month

Marketing Technologies

Anthropic links Claude to Adobe, Blender & Ableton

Creative professionals can now use Claude inside Adobe, Blender and Ableton to automate tasks, search docs and move work between apps.

By Mark Tarre • 4 min read • Thu, 30th Apr 2026

Storage

Adobe just rewrote the rules of graphic design

Creative teams may face faster turnaround but heavier output demands as Adobe’s Firefly AI Assistant automates multi-step work across its apps.

By Sean Mitchell • 4 min read • Thu, 16th Apr 2026

Software-as-a-Service

Adobe unveils Firefly AI assistant to streamline creative workflows

The tool could save creators time by handling multi-step edits across Photoshop, Premiere and other Adobe apps, while keeping files editable.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026

Marketing Technologies

Adobe launches Firefly AI Assistant for creative apps

Public beta will let creators direct Photoshop, Premiere and Lightroom tasks in plain language, as Adobe expands Firefly with new editing tools.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026

Digital Transformation

Adobe & Nvidia deepen AI pact for creative workflows

Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 17th Mar 2026

Marketing Technologies

Adobe offers unlimited Firefly AI generations to users

Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.

By Mark Tarre • 4 min read • Wed, 4th Feb 2026

Marketing Technologies

Adobe expands Firefly Foundry AI with major film deals

Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 23rd Jan 2026

Marketing Technologies

Adobe boosts AI video tools & unveils USD $10m fund

Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.

By Sean Mitchell • 4 min read • Wed, 21st Jan 2026

Software-as-a-Service

Adobe partners with Runway to power pro AI video tools

Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.

By Sean Mitchell • 4 min read • Fri, 19th Dec 2025

Marketing Technologies

Adobe adds Firefly video tools & unlimited AI use

Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025

Marketing Technologies

Adobe adds dedicated YouTube Shorts tools to Premiere

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

By Sean Mitchell • 4 min read • Sat, 13th Dec 2025

Marketing Technologies

Exclusive: Adobe's Firefly is to reshape creative pipelines

Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

By Sean Mitchell • 5 min read • Thu, 30th Oct 2025

Marketing Technologies

Logitech unveils MX Master 4 mouse with haptics & new features

Logitech's MX Master 4 mouse features customisable haptics, Actions Ring shortcuts, enhanced connectivity, and eco-friendly materials, priced at AUD $199.95.

By Sean Mitchell • 3 min read • Fri, 10th Oct 2025