FutureFive Australia - Consumer technology news from the future

Public Relations Stories

Australian Stories

Public Relations stories

Global Stories

Public Relations stories

Gartner sees finance talent shift towards digital skills
Data Analytics

Gartner sees finance talent shift towards digital skills

Automation could shrink entry-level finance roles as Gartner says 20% of firms will pour all talent spend into advanced digital skills by 2028.

By Sean Mitchell • 4 min read • This month
AI platforms split on beauty brand recommendations
Personalisation

AI platforms split on beauty brand recommendations

Consumers may see very different beauty brand suggestions depending on which AI assistant they ask, a study has found.

By Joseph Gabriel Lagonsin • 4 min read • This month
AZK Media appoints Kathryn Goater as Senior Account Director
Software-as-a-Service

AZK Media appoints Kathryn Goater as Senior Account Director

The hire comes as demand rises for senior communications support, with AI-driven search putting fresh emphasis on earned media and executive profiles.

By Sean Mitchell • 4 min read • This month
SBM Marketing Communications details Lumitas rebrand
Digital Transformation

SBM Marketing Communications details Lumitas rebrand

Clients will get a broader one-stop service as the 50-year-old business folds creative, PR and AI tools into its new Lumitas identity.

By Sean Mitchell • 4 min read • This month
Wise Up PR wins SPARC AI defence communications brief
Robotics

Wise Up PR wins SPARC AI defence communications brief

The appointment gives SPARC AI a specialist push as it seeks wider adoption of its GPS-denied drone software among defence buyers and OEMs.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Your proprietary data is a powerful PR asset you're not using
Supply Chain

Your proprietary data is a powerful PR asset you're not using

AI chatbots are now steering B2B software buyers, making proprietary data and earned media more vital to how brands are found and trusted.

By Monique Camenzuli • 4 min read • Last month
Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest
Artificial Intelligence

Elon Musk sells the future, not the product. Founders should copy the craft and fear the rest

Investors are paying a premium for Elon Musk's narrative, even as Tesla's brand suffers and his empire's risks are shifted onto a single float.

By Dwayne Alexander • 9 min read • Last month
AI in crisis communications: why route knowledge beats the next new tool
Agricultural Technology

AI in crisis communications: why route knowledge beats the next new tool

Businesses risk wasting AI spend unless they map workflows first, as routing knowledge matters more than buying yet another tool.

By Dwayne Alexander • 6 min read • Mon, 1st Jun 2026
Opinion: Why PR agencies should budget for publisher support
TechDay

Opinion: Why PR agencies should budget for publisher support

Specialist titles are increasingly funded by agency budgets as ad revenue fades, with TechDay saying it grew 40% in 2024-25.

By Sean Mitchell • 6 min read • Mon, 18th May 2026
10 misconceptions about TechDay and how it operates
TechDay

10 misconceptions about TechDay and how it operates

Even with 17 years in the tech news space, TechDay still finds that there are a range of things people misunderstand about how we operate.

By Sean Mitchell • 4 min read • Thu, 14th May 2026

Stories from Other Regions

Public Relations stories

Bospar survey finds Americans confused about AI & brands
Generative AI

Bospar survey finds Americans confused about AI & brands

Americans largely misunderstand how chatbots source brand answers, leaving companies at risk of being invisible in AI search results.

By Joseph Gabriel Lagonsin • 4 min read • This month
UK consumers use AI to discover brands, but still check
Generative AI

UK consumers use AI to discover brands, but still check

Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.

By Sofiah Nichole Salivio • 4 min read • Last month
ASTRSK launches academy for founders to run outreach
Software-as-a-Service

ASTRSK launches academy for founders to run outreach

Early-stage startups can now access a cheaper alternative to PR agencies as ASTRSK packages its outreach know-how into software and training.

By Joseph Gabriel Lagonsin • 4 min read • Last month
ASTRSK launches AI PR training platform for founders
Software-as-a-Service

ASTRSK launches AI PR training platform for founders

Founders with tight PR budgets can now access a self-paced 21-day course, with AI tools for pitching and media lists, for USD $199.

By Mark Tarre • 3 min read • Last month
New Zealand cyber losses rise as C2 incidents return
Data Protection

New Zealand cyber losses rise as C2 incidents return

Direct financial losses climbed 76 per cent to NZD $5.6 million as three highly significant breaches revived fears over public fallout.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Agentcy opens free AI visibility module for accuracy
Marketing Technologies

Agentcy opens free AI visibility module for accuracy

The free tool could help agencies catch AI answers that mention brands but misstate the facts, as scrutiny of search rankings grows.

By Joseph Gabriel Lagonsin • 4 min read • Last month
UK firms face supply chain compliance woes, report says
Supply Chain

UK firms face supply chain compliance woes, report says

Most UK brands still lack proof their raw materials meet rules, with four in five reporting regulatory or compliance problems last year.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 15th May 2026