Public Relations stories

OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.

Australian marketers split over who should own AI visibility, as 84% of leaders report fragmented responsibility and rising reputational risk.

Kordia names Aroha Fleming Head of Communications as the New Zealand technology and infrastructure firm sharpens its cyber resilience message.

USC Annenberg survey finds companies are becoming more selective in public debate as polarisation boosts the clout of communication teams.

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.

On International Women's Day 2026, 'Balancing the scales' means redesigning business systems, not branding equity as a one-day campaign.

From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.

Homogeneous leadership in SaaS is more than a cultural concern; it is a strategic risk that stifles innovation, resilience and commercial performance.

Amid shrinking newsrooms and polarised platforms, women are turning to collaborative communications as a survival strategy for change.

Tech communications win trust when diverse voices shape stories around outcomes and lived experience, not just logic and specs.

Royal Flying Doctor Service revives its Change the Game drive, rallying gamers to help fund vital aeromedical care across remote Queensland.

Enero lifts first-half profit 119% as BMF and Orchard drive double-digit margins and revenue growth across its marketing agency portfolio.

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.

Apple has opened submissions for the 2026 Swift Student Challenge, inviting student developers worldwide to submit Swift app playgrounds by 28 February.

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.