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Pureprofile stories

Most under-16s still using social media despite ban
Gaming

Most under-16s still using social media despite ban

Parents are bearing most of the burden, as 78% of under-16s in Australia are still accessing social media covered by the ban.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Australians eye electric vehicles as fuel costs bite
Cartech

Australians eye electric vehicles as fuel costs bite

Rising petrol bills are nudging more Australians towards electric and hybrid cars, though most are still weighing price and charging concerns.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 16th Apr 2026
Confidence gap stalls visits to Australian museums
Customer Experience

Confidence gap stalls visits to Australian museums

Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026
Poor website search drives Australian shoppers away
DevOps

Poor website search drives Australian shoppers away

Australian shoppers are deserting online retailers over clunky site search, with many paying more elsewhere for AI‑style, natural language results.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026
Pureprofile unveils AI tool to speed up open-text survey analysis
Artificial Intelligence

Pureprofile unveils AI tool to speed up open-text survey analysis

Pureprofile launches AI tool using NLP to speed and improve analysis of open-text survey responses for global research projects in real time.

By Melania Watson • 3 min read • Tue, 26th Aug 2025
Australian shoppers embrace more touchpoints for online discovery
Customer Experience

Australian shoppers embrace more touchpoints for online discovery

Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.

By Melvin Hipolito • 4 min read • Wed, 16th Jul 2025
Pureprofile launches AI survey tool to boost engagement & insight
Data Analytics

Pureprofile launches AI survey tool to boost engagement & insight

Pureprofile unveils a Conversational AI survey tool using natural language processing to boost engagement and deliver richer consumer insights globally.

By Melvin Hipolito • 4 min read • Thu, 3rd Jul 2025
Pureprofile unveils Datarubico to streamline research insights
Software-as-a-Service

Pureprofile unveils Datarubico to streamline research insights

Pureprofile launches Datarubico, a self-serve platform offering brands greater control and cost-efficiency in research insights and sample management.

By Melania Watson • 3 min read • Tue, 27th May 2025
Australians increase Christmas budgets, focus on savings
Artificial Intelligence

Australians increase Christmas budgets, focus on savings

A recent Pureprofile study reveals Australians plan to increase their Christmas spending, with budgets rising to AUD $468 for gifts and AUD $406 for food.

By Kaleah Salmon • 3 min read • Tue, 22nd Oct 2024
Aussies sold on EVs but rising costs deter potential buyers
Cartech

Aussies sold on EVs but rising costs deter potential buyers

New research reveals a shocking 94% of Australian electric vehicle owners would buy another, hindered by the rising cost of living and charging infrastructure.

By Imee Dequito • 3 min read • Wed, 24th Apr 2024

Global Stories

Pureprofile stories

Shoppers ditch Australian brands over poor site search
Digital Transformation

Shoppers ditch Australian brands over poor site search

Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 5th Mar 2026
Australians lose AUD $432 each on fake online tickets
Payment Technologies

Australians lose AUD $432 each on fake online tickets

One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.

By Melvin Hipolito • 5 min read • Thu, 11th Dec 2025
Pureprofile offers clients free AI translation & coding tools
Generative AI

Pureprofile offers clients free AI translation & coding tools

Pureprofile now offers clients free AI translation and coding tools via its Hub platform, enhancing data insights without extra costs or manual effort.

By Melvin Hipolito • 3 min read • Wed, 10th Sep 2025
Pureprofile launches AI tools for decoding consumer trends
Data Analytics

Pureprofile launches AI tools for decoding consumer trends

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

By Sean Mitchell • 3 min read • Tue, 25th Mar 2025
eCommerce soars in Australia & NZ amid rising data concerns
Marketing Technologies

eCommerce soars in Australia & NZ amid rising data concerns

eCommerce in Australia and New Zealand is surging with 83% and 77% of online shoppers purchasing monthly, despite rising concerns over data privacy.

By Imee Dequito • 3 min read • Tue, 13th Aug 2024
Samsung study shows growing influence of TVs in Australian homes
EduTech

Samsung study shows growing influence of TVs in Australian homes

Samsung Electronics Australia's new research reveals that televisions are increasingly central to Australian lives, playing a key role in stress relief and sparking 'TV envy'.

By Kaleah Salmon • 3 min read • Thu, 13th Jun 2024

Stories from Other Regions

Pureprofile stories

Pureprofile appoints Christina Statescu as US sales head
Digital Transformation

Pureprofile appoints Christina Statescu as US sales head

Its US business has grown 35% year on year, prompting Pureprofile to bolster sales leadership as it chases more clients in the market.

By Karen Joy Bacudo • 4 min read • Last month