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Australian Stories

Rebrand stories

Business Australia unveils new identity after rebranding
Small Business

Business Australia unveils new identity after rebranding

Business Australia has rebranded to My Business with a new logo, brand positioning campaign and visual identity culminating in an online platform.

By Zach Thompson • 3 min read • Fri, 15th Jul 2022

Global Stories

Rebrand stories

Pitney Bowes launches rebranded digital visitor management offering in ANZ
Document Management

Pitney Bowes launches rebranded digital visitor management offering in ANZ

Pitney Bowes has launched Smart Access Management (SAM), its rebranded digital visitor and contractor management offering in Australia and New Zealand.

By Zach Thompson • 3 min read • Thu, 4th Aug 2022
Bill Identity Limited rebrands to Optima Technology
Encryption

Bill Identity Limited rebrands to Optima Technology

Bill Identity Limited (BID) has announced it's rebranding to Optima Technology Group as part of a comprehensive repositioning.

By Catherine Knowles • 3 min read • Wed, 13th Jul 2022
Comodo Security Solutions rebrands, launches new offering
Malware

Comodo Security Solutions rebrands, launches new offering

Comodo Security Solutions rebrands as Xcitium, launching zero threat endpoint technology to combat ransomware and malware.

By Zach Thompson • 3 min read • Fri, 8th Jul 2022
Delinea sees strong financial results for first quarter 2022
Privileged Access Management

Delinea sees strong financial results for first quarter 2022

Delinea has announced strong results for the Q1 2022 financial quarter, with annual recurring revenue (ARR) growth exceeding 35%.

By Zach Thompson • 3 min read • Tue, 31st May 2022
PPDS appoints Franck Racapé as head of global commercial
Digital Signage

PPDS appoints Franck Racapé as head of global commercial

PPDS announces new global management structure and team to accelerate growth plans, led by Franck Racapé, Martijn van der Woude, and Robert Hsu.

By Zach Thompson • 2 min read • Fri, 13th May 2022
GoTo appoints Michael Day as Vice President of Partner Sales
Unified Communications

GoTo appoints Michael Day as Vice President of Partner Sales

GoTo appoints Michael Day as VP of partner sales, leading the newly launched GoTo Partner Network and aiming to grow global partner programs.

By Zach Thompson • 2 min read • Fri, 8th Apr 2022
PAM security specialist ThycoticCentrify rebrands to Delinea
Privileged Access Management

PAM security specialist ThycoticCentrify rebrands to Delinea

ThycoticCentrify rebrands as Delinea, emphasising its specialisation in privileged access management. CEO Art Gilliland leads the renamed company.

By Staff Writer • 2 min read • Wed, 2nd Feb 2022
Norton new branding shines a light on cybersecurity
Cybersecurity

Norton new branding shines a light on cybersecurity

NortonLifeLock unveils new branding to highlight its role in cybersecurity and empower consumers in the digital world.

By Shannon Williams • 3 min read • Tue, 16th Nov 2021
Kaspersky unveils rebranded offices in Asia Pacific
Cybersecurity

Kaspersky unveils rebranded offices in Asia Pacific

Kaspersky rebrands its Asia Pacific offices with a fresh new look and logo, as it continues to evolve its brand offering.

By Shannon Williams • 2 min read • Wed, 11th Dec 2019
Kaspersky rebrands, unveils new logo
Cybersecurity

Kaspersky rebrands, unveils new logo

The two-decade-old company says it has moved beyond the antivirus laboratory to having an advanced and comprehensive portfolio.

By Staff Writer • 2 min read • Wed, 5th Jun 2019
Microsoft partner Dilignet rebrands to Xello in push towards business solutions
Data Analytics

Microsoft partner Dilignet rebrands to Xello in push towards business solutions

The company says the rebrand elevates its focus on innovative business solutions centred around cloud, data and IoT technologies.

By Patrick Martlew • 2 min read • Mon, 2nd Jul 2018
Out with the old: Melbourne IT officially relaunches as Arq Group
Marketing Technologies

Out with the old: Melbourne IT officially relaunches as Arq Group

Melbourne IT has officially re-launched as Arq Group to reflect its evolution beyond domain hosting, with 99.35% shareholder support for the change.

By Patrick Martlew • 3 min read • Wed, 30th May 2018
Ajilon is now Modis Australia after local rebranding effort
Partner Programmes

Ajilon is now Modis Australia after local rebranding effort

The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.

By Patrick Martlew • 2 min read • Mon, 30th Apr 2018

Stories from Other Regions

Rebrand stories

Telegistics changes name to Entelar in major branding overhaul
Spark

Telegistics changes name to Entelar in major branding overhaul

New Zealand IT distributor Telegistics has rebranded as Entelar as it seeks to better reflect the company's growth and range of services.

By Staff Writer • 2 min read • Thu, 28th Oct 2021
Dimension Data NZ becomes NTT in grand rebranding
Dimension Data

Dimension Data NZ becomes NTT in grand rebranding

NTT is the new brand resulting from the amalgamation of 28 companies and brand worldwide, including Dimension Data NZ.

By Ben Moore • 3 min read • Mon, 7th Oct 2019
Xero rebrand reflects evolution from accounting software to business platform
Fintech

Xero rebrand reflects evolution from accounting software to business platform

Xero has rebranded with a new tagline, 'Beautiful business,' to highlight its evolution from accounting software to a comprehensive business platform.

By Kai Ping Lew • 2 min read • Wed, 6th Jun 2018