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Global Stories

Rebrand stories

Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Storage

Dropbox goes all out in rebrand, positions itself as creative collaboration platform

Dropbox unveils vibrant revamp, pitching a platform for creators to unite and coalesce their innovative flair.

By Kai Ping Lew • 3 min read • Wed, 4th Oct 2017
Goodbye Staples, hello Winc - and a more solution driven focus
Customer Experience

Goodbye Staples, hello Winc - and a more solution driven focus

Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.

By Heather Wright • 2 min read • Mon, 7th Aug 2017
Symantec closes VeriSign deal
Identity and Access Management

Symantec closes VeriSign deal

Symantec has finalised its acquisition of VeriSign's identity and authentication business, forging a future of simplified and secure online interactions.

By Staff Writer • 1 min read • Tue, 10th Aug 2010
Back off logo bashing
Branding

Back off logo bashing

A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.

By Staff Writer • 2 min read • Tue, 20th Oct 2009

Stories from Other Regions

Rebrand stories

A digitised world
Marketing

A digitised world

NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.

By Staff Writer • 3 min read • Mon, 1st Mar 2010
Selling finance, not just offering
Resellers

Selling finance, not just offering

In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.

By Staff Writer • 2 min read • Sun, 1st Nov 2009
Clearswift re-channels business
Clearswift

Clearswift re-channels business

Clearswift restructures its global distribution strategy, introducing a uniform two-tier channel program with enhanced partner margins and rebate schemes.

By Staff Writer • 2 min read • Sun, 1st Mar 2009