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Rebrand Stories - Page 4

Global Stories

Rebrand stories

Out with the old: Melbourne IT officially relaunches as Arq Group
Marketing Technologies

Out with the old: Melbourne IT officially relaunches as Arq Group

Melbourne IT has officially re-launched as Arq Group to reflect its evolution beyond domain hosting, with 99.35% shareholder support for the change.

By Patrick Martlew • 3 min read • Wed, 30th May 2018
Ajilon is now Modis Australia after local rebranding effort
Partner Programmes

Ajilon is now Modis Australia after local rebranding effort

The rebrand will not change the company's current service offering, which spans IT consultancy and recruitment.

By Patrick Martlew • 2 min read • Mon, 30th Apr 2018
IBM rebrands Bluemix to IBM Cloud
Public Cloud

IBM rebrands Bluemix to IBM Cloud

It's simplified the user experience, introducing the new IBM Cloud Lite account that never expires, and introduced a new server ordering process.

By Kai Ping Lew • 2 min read • Fri, 3rd Nov 2017
Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Storage

Dropbox goes all out in rebrand, positions itself as creative collaboration platform

Dropbox unveils vibrant revamp, pitching a platform for creators to unite and coalesce their innovative flair.

By Kai Ping Lew • 3 min read • Wed, 4th Oct 2017
Goodbye Staples, hello Winc - and a more solution driven focus
Customer Experience

Goodbye Staples, hello Winc - and a more solution driven focus

Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.

By Heather Wright • 2 min read • Mon, 7th Aug 2017
Symantec closes VeriSign deal
Identity and Access Management

Symantec closes VeriSign deal

Symantec has finalised its acquisition of VeriSign's identity and authentication business, forging a future of simplified and secure online interactions.

By Staff Writer • 1 min read • Tue, 10th Aug 2010
Back off logo bashing
Branding

Back off logo bashing

A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.

By Staff Writer • 2 min read • Tue, 20th Oct 2009

Stories from Other Regions

Rebrand stories

Noel Leeming aims to build '100-year business' with company rebrand
Marketing Technologies

Noel Leeming aims to build '100-year business' with company rebrand

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

By Heather Wright • 4 min read • Tue, 9th Sep 2014
A digitised world
Marketing

A digitised world

NZ shopping centres lead in digital media, revolutionising brand exposure with interactive signage, meeting Millennials' hunger for digital content.

By Staff Writer • 3 min read • Mon, 1st Mar 2010
Selling finance, not just offering
Resellers

Selling finance, not just offering

In a move that signifies its shift into more diversified sectors, Flexirent is changing its name and branding to FlexiGroup New Zealand Limited.

By Staff Writer • 2 min read • Sun, 1st Nov 2009
Clearswift re-channels business
Clearswift

Clearswift re-channels business

Clearswift restructures its global distribution strategy, introducing a uniform two-tier channel program with enhanced partner margins and rebate schemes.

By Staff Writer • 2 min read • Sun, 1st Mar 2009