Search engines stories
Elastic's Ken Exner insists “software is not dead” as the firm touts AI-powered search, context engineering and new agent-building tools.
Australians warm to museums and galleries, but cost fears and shaky confidence in value still stop many visits before tickets are booked.
Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.
Europeans are embracing AI for daily tasks and shopping, even as frustration mounts over a surge in low‑quality AI‑generated content.
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
From gaming roots to AI-era PR, women in tech can turn media visibility into authority, unlocking investors, customers and influence.
Shoddy search tools are driving Australians from favourite online retailers, with 72% abandoning brands and many paying rivals more.
As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.
Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.
AI-referred traffic has surged 632% despite overall web visits slipping and rising acquisition costs squeezing digital marketing returns.
Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.
Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.
Irish workers race ahead of their employers on generative AI, as staff adopt free tools faster than firms can set policies and pay for them.
Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.
London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.
Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.
UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.
As Kiwis increasingly 'ask AI' before buying, leaders must learn to shape algorithm answers or risk losing control of their brand story.
Auckland agency Pead launches GEO service to help brands influence how AI tools like ChatGPT, Copilot and Gemini answer consumer queries.