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Australian Stories

Search engines stories

Australians turn to AI & peers as trust in digital services lags
Digital Transformation

Australians turn to AI & peers as trust in digital services lags

Despite 90% of Australians being online, many prefer AI tools and peers over government websites, citing trust and ease of use concerns in digital services.

By Melania Watson • 5 min read • Tue, 7th Oct 2025
Exclusive: Fastly's Randy Reddig on AI bots and disruption
Firewalls

Exclusive: Fastly's Randy Reddig on AI bots and disruption

Fastly's Randy Reddig reveals AI bots now drive much web traffic, disrupting media models and pushing publishers toward new edge-based solutions.

By Melania Watson • 4 min read • Tue, 26th Aug 2025
Australians remain cautious on AI despite high usage in travel
Digital Transformation

Australians remain cautious on AI despite high usage in travel

Despite widespread AI use in travel, only 4% of Australians fully trust it, with 92% expressing concerns, reveals Booking.com's Global AI Sentiment Report.

By Catherine Knowles • 4 min read • Thu, 31st Jul 2025

Global Stories

Search engines stories

Semify buys Dragon Metrics to boost global AI SEO reach
Marketing Technologies

Semify buys Dragon Metrics to boost global AI SEO reach

US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 8th Jan 2026
Understanding the holiday shopper: A retailer's guide to winning the season
Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025
Beyond the hype: The future of AI communications
Customer Experience

Beyond the hype: The future of AI communications

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

By Becky Straker • 6 min read • Thu, 11th Dec 2025
Generative AI platforms drive surge in digital discovery & sales
Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025
Search and you shall find: How to optimise your content for AI
Marketing Technologies

Search and you shall find: How to optimise your content for AI

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

By Russ Jeffery • 4 min read • Sat, 22nd Nov 2025
SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026
Marketing Technologies

SEO Isn't Dead: How GEO and the new dual-engine model will shape brand success in 2026

SEO is evolving in 2026 with Generative Engine Optimisation (GEO), merging to boost digital authority and shape brand discovery in an AI-driven world.

By Dan Kalinski • 4 min read • Fri, 21st Nov 2025
Atlas browser sparks debate on AI's role in search & security
Marketing Technologies

Atlas browser sparks debate on AI's role in search & security

OpenAI's Atlas browser stirs debate on AI's impact in search, raising concerns over transparency, security risks, and the future of information browsing.

By Shannon Williams • 4 min read • Sat, 25th Oct 2025
Perplexity launches Comet browser for public download
Marketing Technologies

Perplexity launches Comet browser for public download

Perplexity has launched its Comet browser publicly, offering AI-powered assistance in a format aiming to reshape how users explore the internet.

By Jake MacAndrew • 3 min read • Tue, 7th Oct 2025
Cloudflare unveils new tools to help creators control AI use
Marketing Technologies

Cloudflare unveils new tools to help creators control AI use

Cloudflare launches Content Signals Policy, enabling creators to control how AI companies use their online content, enhancing robots.txt capabilities.

By Sean Mitchell • 5 min read • Thu, 25th Sep 2025
Gen Z & Millennials turn to AI for shopping advice over search
Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025

Stories from Other Regions

Search engines stories

AI shifts product discovery as 42% trust summaries over sites
DevOps

AI shifts product discovery as 42% trust summaries over sites

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

By Sean Mitchell • 3 min read • Thu, 20th Nov 2025
UK shoppers blend AI, reviews & social media to make decisions
Marketing Technologies

UK shoppers blend AI, reviews & social media to make decisions

UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025
Brits turn to GenAI to find gifts & manage budgets at Christmas
Marketing Technologies

Brits turn to GenAI to find gifts & manage budgets at Christmas

UK shoppers are rapidly embracing generative AI this Christmas, with 71% using it to pick gifts and manage budgets amid rising cost of living worries.

By Jed Nykolle Harme • 4 min read • Fri, 12th Sep 2025
FairPrice & Google Cloud launch new AI assistants for retail
Digital Transformation

FairPrice & Google Cloud launch new AI assistants for retail

FairPrice teams up with Google Cloud to launch AI-powered shopping assistants, enhancing customer experience and staff efficiency in its stores across Southeast Asia.

By Melvin Hipolito • 5 min read • Thu, 28th Aug 2025