SVOD stories
Hireup debuts national campaign with real community
Last month
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martech
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digital entertainment
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social media
Hireup launches a national campaign starring its own community, challenging tokenistic disability portrayals across Australian screens.
DoubleVerify unveils streaming tool with IMDb data
Tue, 13th Jan 2026
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ai
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imdb
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ces
DoubleVerify launches DV Authentic Streaming TV, using IMDb data to give advertisers richer controls and transparency for streaming campaigns.
Samsung backs FAST TV as streaming shifts to hybrid mix
Thu, 8th Jan 2026
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martech
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digital entertainment
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personalisation
Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.
Explainer: Should Big Tech own Hollywood?
Tue, 9th Dec 2025
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physical security
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digital entertainment
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genai
Netflix's USD $72 billion bid for Warner Bros raises a stark question: is Hollywood's future in the hands of Silicon Valley's algorithms?.
Australian streaming bill mandates local content & boosts ABC funds
Thu, 27th Nov 2025
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digital entertainment
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tv
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netflix
Australia mandates major streaming services to invest in local content and boosts ABC funding by AUD $50 million to support homegrown programming.
Australians increase spending as entertainment subscriptions surge
Wed, 8th Oct 2025
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gaming
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digital entertainment
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youtube
Despite rising living costs, Australians boosted spending on entertainment subscriptions, growing the market 5% to 54.6 million services by June 2025.
AI & data to transform marketing & media by 2025
Fri, 20th Dec 2024
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data analytics
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cx
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martech
By 2025, key trends in customer data and AI are set to transform marketing and advertising, enhancing experiences while shifting strategies towards first-party data.
New SAS service overcomes subscription fatigue for media companies
Tue, 17th May 2022
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data analytics
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martech
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digital entertainment
SAS has launched SAS 360 Match which helps media companies move towards a AVOD model to generate revenue as subscribers cancel.
Video-streaming services to see a boom as people stay at home
Tue, 17th Mar 2020
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digital entertainment
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netflix
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video
Most of the world's economy is contingent around people leaving their houses; now, a 'stay at home economy' will see a meteoric boom.